Browsing by tag: chloe
Posted by Robin on 21 February 2013
a breath of perfume, an intriguing personality…draped in the natural elegance of her well-known sister, the see by chloé girl twirls. instinctively playful, smiling, immersed in the moment… urban, self-confident, she arouses the unexpected and cultivates contrasts. assertive, seductive, cheerful, hers is a natural smile.
See By Chloé embodies femininity while blending masculine codes in an urban-chic way. This fragrance captures the audaciousness and strong personality of the Chloé woman.1
See by Chloé is the Chloé brand’s youth-oriented diffusion line, which probably tells you much of what you need to know about its new eponymous fragrance: “the target user is 18 to 30 years old with an mischievous, rock ’n’ roll edge.”2 From the video advertising, I would have guessed something closer to 15 to 18, but then, my rock ‘n roll edge has probably long since worn away — if you’re anywhere near the target age, do tell me if you liked the commercials (I found them a turnoff), and do the clothes in the videos appeal to you (ditto)?
The modern Chloé fragrance brand has been a mixed bag so far. The 2005 comeback fragrance, Chloé, was a huge seller, but I’m not the only perfumista still scratching my head over its popularity. I did like last year’s L’Eau de Chloé flanker, and I’m a fan of the 2010 pillar, Love, Chloé. See by Chloé, in my ranking, ends up somewhere in the middle: I don’t much care about it either way…
Posted by Robin on 15 February 2013
Two of four videos for the new See by Chloé fragrance. First, Dare to Sing, then below the jump, Crazy Love. You can find the other two (and a “behind the scenes” for the print ad) at the SeebyChloé Youtube channel.
Posted by Robin on 7 December 2012
Chloé will introduce See by Chloé, a new pillar fragrance for the brand’s youth-oriented bridge line of the same name. See by Chloé is expected to launch in February 2013…
Posted by Robin on 15 November 2012
Model Suvi Koponen in a new all-in-one commercial + making of for Chloé Eau de Parfum.