In early April, Chanel will launch Chance Eau Tendre, a new flanker to 2002’s Chance fragrance for women (and see also: Chance Eau Fraîche).
Pure olfactory poetry, a reminder of how rare…
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The magnificent Bois des Iles
What is not in doubt, however, is the talent and taste of Ernest Beaux, nor his temperament which allowed no one the privilege of telling him what to do. His best composition was not No. 5, which has always been cleverly promoted, but rather the magnificent Bois des Iles of which Chanel has never taken full advantage.
— Perfumer Edmond Roudnitska, in the foreword to Michael Edwards' Perfume Legends. I have owned this book for years but somehow never read the opening.
Chanel Coco Mademoiselle ~ fragrance review
In Perfumes: the A-Z Guide, Luca Turin writes that Chanel Coco Mademoiselle was a quickly assembled flanker, and its success surprised Chanel. However, in Women’s Wear Daily1 before Coco Mademoiselle launched, Chanel’s “Vice President of fragrance and internet marketing”2 said Coco Mademoiselle could double Coco’s business. In the same article, “industry insiders” guessed Coco Mademoiselle might earn as much as $15 million its first year.
Maybe Chanel’s statement about doubling Coco’s earnings was merely grandstanding for the press, but Women’s Wear Daily later reported Coco Mademoiselle raked in $21 million that first year.3 It also broke records by winning the FiFi for Prestige Fragrance in all the FiFi countries — the United States, France, Germany, Spain, Italy, and Great Britain — as well as being awarded the European Star of the Year. Coco Mademoiselle has continued to hold its ground. The NPD Group, a market research firm, listed it as the third best selling fragrance in the United States in 2008…
Love is all that I can give to you
Actress Keira Knightley in a 2007 advert for Chanel's Coco Mademoiselle, directed by Joe Wright. The music is Joss Stone covering Nat King Cole's 1965 hit, L-O-V-E.
No no no
Another ad for Chanel Coco (see yesterday's version with Vanessa Paradis if you missed it), starring Inès de la Fressange, the original face of Coco when it launched in the mid-1980s.
