Posted by Robin
on
19 May 2011
It seems like just yesterday that perfumistas were adjusting to the idea of L’Eau Serge Lutens — a resolutely clean, “fresh from the laundry” fragrance from the master of the heady floral and the spicy oriental. Sure, everybody else is making them, but people didn’t expect it from Serge Lutens. Pure Virgin, the latest from The Different Company, has similar inspirations — “a simple and comfortable perfume” is how they put it — but it’s perhaps not such a leap from some of the brand’s relatively light fragrances?
The outcome, however, is quite different from L’Eau Serge Lutens. I didn’t love L’Eau Serge, but I didn’t hate it either. It was a well-done if not especially exciting clean scent, and that, perhaps, is a big piece of the problem: is there such a thing as an exciting but resolutely clean, just-out-of-the-shower fragrance? I will lay my prejudices on the table by answering my own question: no. They all smell like very tiny variations on a theme that can be explored just as easily in the laundry aisle of your local supermarket as at the perfume counter, and that’s true whether you’re using “the best quality of Musk”, as The Different Company proclaims of perfumer Celine Ellena’s creation, or whether you’re using the cheapest of cheap aroma chemicals…
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Posted by Robin
on
1 March 2011
The Different Company has launched Pure Virgin, a new musky floral unisex fragrance:
Pure Virgin is born from a simple idea: create a simple…
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Posted by Robin
on
8 July 2010
De Bachmakov is the latest from the The Different Company. It celebrates artistic director Thierry de Baschmakoff’s Russian origins and the Année France-Russie; if you go to the dedicated website, you can read (or download) a sort of travelogue that explains some of the inspirations for the unisex fragrance.
De Bachmakov was developed by perfumer Celine Ellena, and the notes include bergamot, shiso leaves, coriander leaves, freesia, jasmine, nutmeg, cedar and craie douce.1 It is supposed to evoke the winds of Asia and the sun hitting the forests of Siberia and buds pushing through the snow in the spring.
De Bachmakov starts bright and zingy and cold…
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Posted by Robin
on
18 May 2010
The Different Company has launched De Bachmakov, a new perfume inspired by artistic director Thierry de Baschmakoff’s Russian origins and celebrating the Année France-Russie…
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Posted by Robin
on
25 January 2010
Salvador Dali will launch Little Kiss Me, a musky fruity floral flanker to 2008′s Little Kiss fragrance (and see also: last year’s Little Kiss Cherry).
Little Kiss Me was developed by perfumer Céline Ellena…
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