4711 has launched 4711 Remix Electric Night, the first Eau de Parfum in the brand’s Remix series…
Zoologist Squid ~ new fragrance
Indie Canadian line Zoologist has launched Squid, a new unisex aromatic fragrance…
Shawn Mendes Signature ~ new perfume
Singer songwriter Shawn Mendes has launched Shawn Mendes Signature, a new unisex fragrance.
Norell Elixir ~ new perfume
Norell Parfums will launch Norell Elixir, a new fragrance for women, this fall…
Norell New York ~ fragrance review
The press release accompanying my lab sample of Norell New York says that “the heritage of the campaign” is “Fusing Then and Now.” To a lover of vintage fragrances, these are dangerous words. I wonder, what’s wrong with leaving the “then” alone — why not simply offer the classic Norell made with good materials and balanced by a skilled nose? By “now,” do they mean “market-driven” (aka “pandering”)? Deepening my skepticism, the press release says “Norell New York makes you feel like ‘Each Time is the First Time’.” I groan in dread.
I’m happy to report that Norell New York does not pander to fragrance trends, and although I wouldn’t call it a dupe, it respects the original’s bones and character. Whether it’s for you is a different question…