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Sarah Jessica Parker Stash SJP ~ fragrance review

Sarah Jessica Parker Stash SJP brand image

I forgive Stash many things:

1. its name (to me, “Stash” doesn’t jibe with the advertising or bottle);

2. the fact I could only smell Stash at Ulta Beauty (I went to two Ulta stores in order to get a sample of Stash. At Ulta No. 1 the S.A. said: “Uh, nope, we have Stash but not a tester bottle…I have a bottle here I’m making into a tester.” Me: “Can I sniff it?” S.A.: “I’m making a tester…SOON.” She chuckled and moved on. The store was empty.

3. Sarah Jessica Parker (whose roles never resonate with me). SJP: hie thee to a desert, strip your face of all makeup and play a character with little money and no “wardrobe;” perhaps a graveyard-shift nurse who also runs an animal rescue farm near Albuquerque with her lazy-ass teen sons and bitch of a mother…Sissy Spacek? Kathy Bates?

I admit I didn’t have much hope for Stash…

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A teeny bit of cognac, a teeny bit of leather, a teeny bit of body odor

I knew that I wanted a teeny bit of cognac, a teeny bit of leather, a teeny bit of body odor. We started working on this back when Lovely came out and nobody was ready for it. They were like, ‘genderless doesn’t work, there’s nothing like that on the market’—and then I watched it happen. So I started working on [Stash] with the people that I worked on with Lovely and they sorted it out. I really wanted it to smell personal, that it could be adaptable, which is a very hard thing for fragrance. Fragrance tends to be super surface-y and it can wear you… and then someone hugs you and then you smell like them.

— Sarah Jessica Parker talks to The Coveteur about her new fragrance, Stash SJP. Read more at Sarah Jessica Parker’s New Fragrance Smells Like Sexy European Men.