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I’m Gina

Georgina Liano of The Real Housewives of Melbourne introduces her new perfume.

Just 4%

More stars have jumped on the perfume bandwagon, but companies in the $46 billion industry have reported a sharp fall in sales in this segment.

Euromonitor estimates celebrity fragrances now account for just 4% of the U.S. market, down from 12% in 2012.

— Read more at Celebrity perfume sales stink at CNN Money.