Posted by Robin
on
15 December 2009
Helena Rubinstein’s new Wanted fragrance was built around an abstract accord of magnolia wood, and is meant to be a “a vibrant woody floral filled with sensual and carnal tension”.1 Sounds good, no? And while I have no particular feelings about Demi Moore either way, it’s always nice to see someone over the age of 40 (or let’s face it, even 25) fronting a new perfume.
Wanted doesn’t quite live up to its steamy advertising, but it’s not bad. The opening is a fruity-lemony blend of ylang ylang and magnolia (other notes include iris, cedar, sandalwood and vanilla). It’s rather high pitched — yes, even vibrant — in the early stages. The dry down falls squarely into the modern “fresh floral” mode: it’s airy and clean, slightly watery, and very smooth…
Read the rest of this article »
Posted by Robin
on
29 October 2009
We are not interested in niche. Fashion is already for a small audience. We like to communicate with as many people as possible.1
That’s Viktor Horsting of Viktor & Rolf, explaining the “blatantly commercial”2 appeal of their debut fragrance for women, Flowerbomb. Anyone hoping that they’d go for an edgier aesthetic with their followup, the newly launched Eau Mega, will be disappointed: Flowerbomb, while neither edgy nor esoteric, was somewhat over-the-top; Eau Mega, with its “extravagant freshness”3, is the sort of clean and pleasant and safe thing anybody could wear anytime, and presumably, Viktor & Rolf very much hope they will.
The tag line for Eau Mega is Megafy Yourself, and the fragrance…
…celebrates a new icon of femininity, in the form of a superheroine who, aided by her fragrance, transforms reality into her own universe of beauty and glamour and “megafies” the world.4
What does this megafied superheroine smell like? Well, like melon water and pear…
Read the rest of this article »
Posted by Robin
on
8 September 2009
Loewe will launch Aire Loco, a new fresh floral perfume for women, this month. The name is a play on the 1985 Aire Loewe fragrance, and the advertising will feature “a model spying on men through a peep hole and licking champagne off her body”.
Aire Loco was developed by perfumers Carlos Benaïm and Yves Cassar…
Read the rest of this article »
Posted by Robin
on
8 July 2009
This month, Helena Rubinstein launches Wanted, the brand’s first fragrance launch since 1985′s Barynia. Wanted is fronted by actress Demi Moore (you can see the Wanted video spot here) and was “inspired by a strong yet sensual woman”.
Wanted is a fresh floral…
Read the rest of this article »
Posted by Robin
on
1 July 2009
Halston will update their iconic Halston for Women (1975) and Halston Z-14 for Men (1976) fragrances with the new Halston Woman (shown above) and Halston Man. The Halston fragrance license, which has passed hands several times, is currently held by Elizabeth Arden, and the fashion brand is hoping to find new life under recently appointed creative director Marios Schwab…
Read the rest of this article »
