Since Hugo Boss has the sense to call Calone, Calone (and not “hydroponic melon,” “high tide accord” or “seaweed sorbet”) in the list of notes for their new Hugo Element, I wish they had gone a step further and called this product Calone Cologne — because that’s what Hugo Element smells like.
Hugo Element contains Limonene, Linalool, Citronellol, Geraniol, Citral, coumarin, and wisps of ginger, coriander and cedar wood, but Calone overpowers the other notes. For all of you who believe you may not be familiar with Calone: you ARE familiar with it — Calone is present in hundreds of masculine and feminine perfumes, especially ones that proclaim an affinity with the seaside. When the words “aquatic,” “marine” or “oceanic” are included in a list of perfume notes, or in a perfume description, the chances are good Calone is in the formula. Calone is so ubiquitous, when I smell it I think: “Department Store Perfume Counter, Anywhere, USA”…







