Posted by Angela
on
8 November 2010
How you feel about Byredo M/Mink Eau de Parfum might depend on your thoughts about Dada clothing — say, Elsa Schiaparelli‘s shoe hat.1 The hat is awfully clever. Who would have thought to take something you wear on your feet, flip it heel up, and put it on your head? But the hat isn’t particularly flattering, and, face it, when you wear a shoe on your head, people notice the shoe and little else. Schiaparelli called herself an artist, but some may have thought of her hat less as art than as gimmick. I’ll let you decide where M/Mink falls.
M/Mink is a collaboration between Byredo and a French design firm called M/M, after its founders, Michael Amzalag and Mathias Augustyniak. In a press release, M/M says:
In 2009, reversing the usual idea of receiving a brief from a client, they invited Ben Gorham of byredo to their studio in Paris and presented him a creative direction and concept — a block of solid ink purchased in Asia, a photograph showing a Japanese master practising his daily calligraphy, and a large utopian formula that Mathias drew on Korean traditional paper.
It is rare in our days to find objects with a soul that perfectly fits in the trivial world we’re living in. Even though perfume is totally useless, these seemed to fulfill a kind of spiritual function[...]
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Posted by Robin
on
9 September 2010
Next week, Byredo will launch M/Mink Eau de Parfum, a new fragrance made in collaboration with French creative team M/M. The scent was inspired by “Asian ink, a photo of a Japanese calligrapher and a utopian concept drawn on traditional Korean paper, by Mathias Augustyniak”…
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Posted by Robin
on
26 June 2010
Byredo has launched Palermo:
With clacking oars the Phoenicians arrived millennia ago to found their center of ancient exchange. Under golden Roman yoke the port gained gleaming palaces and mosaics…
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Posted by Robin
on
3 June 2010
La Tulipe is the latest from niche line Byredo. Contrary to popular belief, there are fragrant tulip species, but it doesn’t much matter in this case — La Tulipe is “built around the idea of the tulip” and isn’t meant as an exercise in photo-realism. Just as well, because what it mostly smells like is freesia.
Freesia is a funny thing. I love freesia as a cut flower, but as a perfume it does not suit me — most freesia scents are so much daintier than the real thing. The only straight-up freesia scent I ever bought was Diptyque’s Ofrésia, and I did not own it for long: turns out that I like the smell of freesia just fine in a vase, but not following me around all day on my own person. La Tulipe is not so heavily freesia-d as all that; it’s more like a mix of spring flowers…
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Posted by Robin
on
3 May 2010
If you still need to come up with a gift for Mother’s Day, you’re running out of time! Here are a few more scented gift ideas:
From Laduree, scented candles in Caramel au beurre salé…
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