Niche line Byredo has launched Velvet Haze, a new fragrance…
We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong. I think we’re working on using scent to communicate emotions and tell stories of people, culture and design. It’s a layer we’ve imagined can add a very intimate experience to this scale that IKEA works in.
— Ben Gorham of Byredo, talking about his collaboration with Ikea. Read more at IKEA X Byredo Will Transform Your Home's Signature Scent at Lonny. More information, but not much, can be found at Vogue UK, which says they will create “new ways of adding scents in your home”, but you won't see the products for 2 more years. Update: and here's the announcement at Ikea, which includes a short video.
Why don't I already own this? Oh, right, $94. Pulp Body Cream: "Byredo's Pulp body cream is a compilation of exotic influences working together to create an unruly, intense fragrance inspired by the vision of sweet, ripe fruit." In 200 ml, at Barneys.
Byredo's new Kabuki Perfumes are brush-on scented powders in lacquer tubes. They will be available in Bal d’Afrique, Blanche and Gypsy Water, and are due to launch soon. They can be pre-ordered now from Essenza Nobile in Germany, €45 each for 7g.
Mother’s Day (in the US, anyway) is coming up on Sunday, 14 May. Here are a few scented gift ideas so you can get that shopping done early.
The reasonably priced Jonathan Adler Pop candle collection at Bloomingdales includes a range of scents from Tomato to Bourbon to Fig to Earl Grey. $38 each…