From Atelier Cologne, a "discovery set" in the Orange Sanguine fragrance: "Enclosed in an elegant Venetian blue gift box and tied with our signature aubergine leather ribbon" with Orange Sanguine Petite Cologne ( 30 ml) plus an Orange Sanguine Soap, a leather case, a miniature funnel and a sample pack. $65 at Neiman Marcus...

If Women's Wear Daily is to be believed, Burberry has more Facebook followers than any other luxury brand.¹ And I'd guess their fragrance line does quite well, thank you, despite not being the darling of perfumistas everywhere. Body, their latest fragrance and reportedly their biggest launch ever, is sure to sell like gangbusters even if only for the cool bottle design and the image of Rosie Huntington-Whiteley — reportedly the first of a proposed series of bodies— under the Burberry trench in the advertising.

So I'm sure they won't mind if I confess that Burberry Body has not exactly bowled me over. It's better than Burberry London, mind you — I tried to review Burberry London but couldn't think of what to say. It's in keeping with the spirit of Burberry Brit and Burberry The Beat (although I don't like it as well as either, and I'm guessing it isn't geared quite so young): it's cheerful and clean, and it carefully avoids making any big statements. It's supposedly inspired by Britain — eh? — and it's meant to encompass "all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world", if any of that helps you.²

It's either a fruity chypre or a floral woody amber, take your pick...

Burberry will launch Burberry Body, a new fruity chypre fragrance for women, in September. Burberry Body will be fronted by model and actress Rosie Huntington-Whiteley...

From Joop!, a summer version of Joop! Homme: "As edgy and sexy as ever, Joop Homme's limited edition summer scent Sexy in Pink makes an impact with sparkling and sensual cocktail notes..."

Burberry will launch Burberry Sport Ice in February. The new fragrances for men and women are flankers to 2010's Burberry Sport duo...

Burberry will launch new limited edition versions of Burberry Brit for men and women in October. The new duo "captures the atmosphere of the British winter season"...

Ah, sport fragrances — (almost) universally hated by PerfumeFanatics© and apparently adored by, and selling like hotcakes to, the rest of society. For perfumers, being asked to formulate a sport fragrance for the mainstream market must be like Martha Argerich being asked to play the C major scale (right hand only) — easy work! And with sport perfumes, the ease smells; these fragrances are, for the most part, interchangeable and have no interesting facets (only the bottles and designer names are unique). This spring, Burberry and Gucci are but two companies involved in major sport fragrance launches.

Burberry Sport for Men

Christopher Bailey, Burberry’s chief creative officer, said: “I wanted it (Burberry Sport for Men) to feel like there was movement in the scent. I kept saying I wanted it zingy; I wanted to feel alive; I wanted to feel like it’s jumping.” ¹ Burberry Sport for Men was developed by perfumers Sonia Constant, Nathalie Gracia-Cetto and Antoine Maisondieu and contains notes of “frosted ginger,” grapefruit, wheatgrass, marine notes, juniper berry, red ginger, white musks, cedar, woods and “dry amber.”

Burberry Sport for Men starts off soapy, sweet and gingery, with a clean grapefruit note. The gingers in Burberry Sport are more spicy-candied (think preserved ginger or strong ginger ale) than fresh and rooty. There is also a light and indistinct floral character in the soapy opening. As the scent goes into its mid-phase of development it becomes a bit “astringent” (bracing and “cool” but not strident); the dry-down returns to the sweetness of the opening notes with hints of pale wood, light musk and soft ambergris. Though Burberry Sport follows the sport scent trajectory, it’s mellower than most sport fragrances on the market...

Burberry will launch the 2010 versions of Burberry Summer in April.

Burberry Summer For Men 2010 (shown) ~ A woody aquatic citrus with notes of yuzu leaves, mandarin, mint, juniper berry, thyme...