Posted by Angela
on
21 September 2009
I’ve smelled so much fabulous perfume lately. I’ve already bought a bottle of Laura Mercier Minuit Enchanté, plan on springing for some L’Artisan Parfumeur Havana Vanille, love my decant of Tauer Perfumes Une Rose Chyprée, am enjoying Natori, and am tantalized by Tom Ford Private Blend Oud Wood. I practically can’t sleep waiting to try Amouage Epic. Thinking of my pocketbook, I apprehensively dabbed a few drops of Giorgio Armani Idole d’Armani Eau de Parfum on my wrist. I needn’t have worried. Thank you, perfume gods, for a fragrance I’m not even tempted to buy.
Idole d’Armani launched this month. Perfumer Bruno Jovanovic created Idole, using — and here I lift directly from the Armani cosmetics website: top notes of “dazzling bitter orange, juicy pear, ginger and davana”; middle notes of “audacious rose loukoum and mythical jasmine blended boldly with saffron absolute, creating a honey-coloured subtle spicy note”; and base notes of “unexpected styrax, patchouli and vetiver”. (Let’s just hope the Armani marketing people don’t enter the Prix Eau Faux, or the rest of us don’t stand a chance).
Despite the Armani website’s cheesy description, Idole is built on a foundation that smells Armani perfect…
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Posted by Robin
on
15 July 2009
Jil Sander will launch Jil, an “elegant floral amber” fragrance for women, in September.
Jil was developed by perfumers Olivier Polge and Bruno Jovanovic…
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Posted by Robin
on
23 May 2009
Giorgio Armani will launch Idole d’Armani in September. The new perfume for women is meant as a “a real tribute to femininity, a big thank you to all the women who have inspired [Armani] over the years”.
Idole d’Armani is a spicy floral developed by perfumer Bruno Jovanovic…
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Posted by Robin
on
18 May 2008
Porsche Design Group, a subsidiary of Porsche AG that focuses on men's accessories, will launch their first fragrance, Essence by Porsche Design, this October in conjunction with Azzaro (whose perfume business is in turn owned by Clarins):
One molecule — Artical, from International Flavors & Fragrances (IFF) — was the starting point for The Essence by Porsche Design's fresh aromatic woody juice…
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Posted by Robin
on
27 March 2007
CK IN2U is the latest attempt by Calvin Klein to recapture the massive youth market that they so perfectly cornered with 1994′s CK One. Even back in 1994, I was not quite the “disaffected, sexually ambivalent grunge youth of the moment” cited as CK One’s fan base in a recent New York Times article, but I thought CK One was great stuff: the packaging was different, the advertising was different, and it smelled different. Mind you, I was not “into” perfume at the time; if CK One was derivative of other fragrances on the market, I was blissfully unaware of it.
Fast forward to 2007. I am older now, and if you want to know just how old I am, perhaps you’ll find a clue in the fact that my first thoughts on seeing the print ad for CK IN2U were that geez, she really ought to pull her pants up, and has he finished his homework yet? The reaction of the target market itself has been less than cordial, in fact, the backlash against the whole project was vocal even before the scents launched, based largely on the advertising copy…
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