Boucheron is launching limited edition bottles of four of its popular fragrances. Parfums de Joaillier, "a prestigious limited-edition collection inspired by the Boucheron Jewelry creation", includes Boucheron Femme (shown), Miss Boucheron, Boucheron Pour Homme and Jaïpur Homme.
All four are available for pre-order now at Nordstrom.
Miss Boucheron is the latest fragrance from the French jewelry house Boucheron, and like most everything else from everyone else, is positioned to attract younger consumers to the brand. In this case, the target market is said to be 25-35 year old women:
“This is for young women who can allow themselves certain liberties,” said Jean-Christophe Bdos [sic, = Bedos], chief executive officer of Boucheron. “Miss Boucheron is there to upset the status quo. She is a modern woman.” (via Women’s Wear Daily, 3/2/2007)
Miss Boucheron was developed by perfumers Anne Flipo and Dominique Ropion, and the notes include bergamot, pomegranate, pink pepper, cyclamen, violet, rose, white suede, cedar and musk…
I remember when Boucheron introduced Pour Homme Eau de Parfum in the early nineties. It was considered rather decadent, rather gay, to have a man wear something called “perfume”. In retrospect such concerns over one simple word are hilarious, but at the time it took some days for me to muster up the courage to go into Saks Fifth Avenue in Beverly Hills to investigate the scent. Thankfully, a kind salesman guided me to the tester. I immediately loved Pour Homme and bought it.
You may chuckle at my trepidation, but times were different 15 years ago for men and toiletries. Just before searching out Boucheron Pour Homme, I had been openly laughed at, ridiculed!, by two young female customers at Robinson’s department store when I bought some moisturizer and skin cleanser from the (now discontinued) Lancôme men’s skin care line.
Thank goodness for small (and, yes, trifling) improvements in the world since 1991; men now buy skin care products and perfumes without much fuss…
Valentino will launch V Ete, a lighter summer version of last year’s Valentino V, in May.
Valentino V Ete “captures the essence of summer”; the notes include bamboo, lychee, violet, jasmine, geranium, peony, rose, cedar, sandalwood, gaiac wood, amber, musk and patchouli…
Trouble, the last major feminine release from Boucheron Paris, is a sensual oriental fragrance composed of citron, digitalis, jasmine sambac, precious woods, vanilla amber and blue cedar. The perfume comes in a full range of scented products including shower gel, body cream, body milk and a dry oil spray. The dry oil is my favorite of the moisturizers. It does not have the rich texture of the cream, nor does it sink in as deep as the body milk, but it is by far the most convenient to apply — the fragrance is infused into a blend of magnolia, sweet almond and camellia oils that spritzes easily into a light layer and is rapidly absorbed with minimal mess or fuss…
"Reinventing the Rose: Is perception affecting your ability to stop and smell the roses?" article at Cosmetics Mag http://t.co/y6gT43iH Sunday SOTE? I'm wearing Parfums de Nicolai Eau Exotique (mango!) Chocolate: Vosges Pink Salt Caramel (not my favorite) TV: Sherlock Denise Hamilton looks at some recent perfume books (including Alyssa's & Denyse's) in the LA Times http://t.co/FbuPTNrq "Does the perfume industry have it wrong? New tests suggest most seductive scent is our natural one" at Mail Online http://t.co/iUfAzRE7