Beyoncé will launch Heat Rush, a new perfume for women, in February of next year. Heat Rush is a daytime variation on the “overtly sexy” Beyoncé Heat fragrance which launched earlier this year…
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Beyonce Heat Ultimate Elixir ~ new perfume
Beyoncé will follow her debut fragrance for women, Beyoncé Heat, with a limited edition flanker, Beyoncé Heat Ultimate Elixir.
Heat Ultimate Elixir is a more concentrated variation..
Bunch o’ limited edition collector bottles 2010, part 10
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US.
From Marc Jacobs, Daisy in the Pop Art Edition, due to launch in August…
72,000 bottles
[Terry, CEO of Macy's] Lundgren shared other tidbits, such as the fact that Macy’s sold $3 million worth of Beyoncé Heat, Beyoncé Knowles’ debut fragrance, from early February to early March, and 72,000 bottles during the hour she signed autographs in Herald Square.
— From Lundgren Talks Expansion for Macy's at Women's Wear Daily.
The challenge is for it not to get too hot
Beyoncé in the "making of" for the Beyoncé Heat commercial (you can see a 30 second version here, and a 1 minute version here).
