[Terry, CEO of Macy's] Lundgren shared other tidbits, such as the fact that Macy’s sold $3 million worth of Beyoncé Heat, Beyoncé Knowles’ debut fragrance, from early February to early March, and 72,000 bottles during the hour she signed autographs in Herald Square.
— From Lundgren Talks Expansion for Macy's at Women's Wear Daily.
Beyoncé in the "making of" for the Beyoncé Heat commercial (you can see a 30 second version here, and a 1 minute version here).
You can tell the potential of a celebrity fragrance brand in its first few days in store. This is off-the-chart.
That’s Terry Lundgren, CEO of Macy’s, noting that Beyoncé’s debut fragrance, Heat, is already flying off the shelves.1 Coty, who hopes that Heat will “re-energize the celebrity category”, must be thrilled.2
Heat is a warm fruity musk; it opens on lots of peach-flavored hard candy over midding-dark, nondescript florals, and is a little loud for a few minutes3 (the notes: red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber). After that, it’s softer, easier to wear, although the sweetness never dissipates more than slightly…
Beyoncé will make an appearance tomorrow, February 3, at 5 pm at Macy's Herald Square to promote her new fragrance, Beyoncé Heat:
According to the plan, the first customers to purchase the Beyoncé Heat three-piece fragrance set for $122 will be given the chance to meet and pose for a photo with Knowles.
(via wwd, with thanks to Julien for the tip!) And don't forget the Beyoncé extravaganza in Union Square scheduled for tonight.
On February 2, Beyoncé will mark the launch of her debut fragrance Beyoncé Heat, in New York City’s Union Square:
…New Yorkers will catch the fever as Beyonce turns up the heat in Union Square…
