Benefit has launched a new fragrance in the Crescent Row collection, Ring My Bella. Like the prior entries in the series, 2009's Laugh With Me Lee Lee, Something About Sofia and My Place or Yours Gina and 2010's Garden of Good & Eva, Lookin to Rock Rita and So Hooked on Carmella, the new fragrance is based on a fictional character...

Benefit has launched a new trio of fragrances in the Crescent Row collection. Like their predecessors, last year's Laugh With Me Lee Lee, Something About Sofia and My Place or Yours Gina, the new fragrances, Garden of Good & Eva, Lookin’ to Rock Rita and So Hooked on Carmella, are based on fictional characters and packaged in boxes meant to represent their respective persona's homes...

Laugh With Me Lee Lee, Something About Sofia and My Place or Yours Gina make up Benefit's new Crescent Row fragrance trio. They're a perfect fit with Benefit's kitschy / humorous aesthetic: they've got silly names, adorable cocktail-shaker inspired bottles, and outer boxes that look like row houses and fold open to show the home interior (see below; the scents were reportedly inspired by a row of Georgian townhouses in Bath, England). Benefit has wisely packaged them in small sizes (30 ml) at a reasonable price ($36). Benefit doesn't have the pull of Gwen Stefani and these aren't nearly as cute as the Harajuku Lovers dolls (and I'd guess they're geared to a slightly older audience), but still, I should think the same logic applies: everything about the project is so likable that so long as the scents themselves aren't repulsive, it's hard to see why they shouldn't succeed.

Laugh With Me Lee Lee is the lightweight of the bunch, and I'd guess it will be the biggest seller. It's designated as a "fun and feminine woody floral" but wears like your basic young fruity floral...

Inspired by a trip Jean’s [Jean Ford, Benefit's co-founder] daughters took to a row of Georgian townhouses in Bath, England, called The Royal Crescent...

Erogenous zones are brought into play when Benefit launches its new fragrance, b spot. Aiming to awaken "seductive pulse points" the scent is a light, fruity, floral mixture of freesia, mango, blackcurrent [sic] and tangerine mixed with white orchid and amber...