Balenciaga's Nicolas Ghesquière talks about the new Balenciaga Paris fragrance. In French with English subtitles.
Update: this video has been removed from YouTube, sorry!
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Balenciaga Paris ~ perfume review
Balenciaga Paris is the latest fragrance from Balenciaga. It’s the brand’s first major launch since Cristobal in 1998, the first effort under new licensing arrangements with Coty, and the first under creative director Nicolas Ghesquière. It’s fronted by Charlotte Gainsbourg, who is frequently described as Ghesquière’s muse (see the very low-key Gainsbourg ad here). Perfumer Olivier Polge characterized the floral chypre as “present” — “It’s here. When you wear it. You smell it.”1
That might sound a little oblique, but it turns out to be a fitting description: when I first tried Balenciaga Paris on paper, my reaction was muted, and it wasn’t until I’d worn it on skin several times that I began to see what he meant. Balenciaga Paris wears like a minimalist veil — think Prada’s Infusion d’Iris or L’Eau Ambrée, although it smells like neither. It starts soft and fresh and watery…
Futuristic yet feminine
In fact, in 1997, when [Nicolas] Ghesquière took the helm, “the house was existing because of the perfume license,” he says. “But what they were doing was not really corresponding to what I was doing. It was not my Balenciaga, not my vision.”
To ensure that the new fragrance captured his futuristic yet feminine aesthetic, Ghesquière sniffed his way through about 100 blends before narrowing down his choices to two. He left the final decision up to [Charlotte] Gainsbourg...
— From Charlotte Gainsbourg: Flower Girl at W magazine. The article discusses the new Balenciaga Paris fragrance. Many thanks to Tomoe for the link!
Balenciaga Paris by Balenciaga ~ new perfume
Balenciaga will launch Balenciaga Paris in February. The new perfume for women, made under the Coty umbrella, will be the brand’s first major perfume launch since Cristobal in 1998.*
Balenciaga Paris was developed by perfumer Olivier Polge; the floral chypre features violet leaves, cedar and patchouli…
Celebrity fragrance news: Kim Kardashian, Charlotte Gainsbourg…
Kim Kardashian’s debut scent will reportedly launch next spring, under licensing arrangements with Lighthouse Beauty (they’re also doing Power by 50 Cent). Last year she said she was working with perfumer Caroline Sabas, but I don’t know anything else about the perfume itself. According to Kardashian, the fragrance “really captures” who she is. (via wwd)
Older news, but in case you missed it…
