Avril Lavigne, for her latest fragrance, Wild Rose. Below the jump, le making of.
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Avril Lavigne, for her latest fragrance, Wild Rose. Below the jump, le making of.

Pop star Avril Lavigne will launch her third fragrance for women, Wild Rose, in September. As was the case with her prior fragrance, Forbidden Rose, the rose in the name is symbolic — there is no actual rose note in the perfume…

First things first: there is no rose in Forbidden Rose, the second fragrance release from Canadian pop-rock singer Avril Lavigne. The notes for Forbidden Rose, whose theme is “Dare to Discover,” are listed as red apple, white peach, bourbon pepper, lotus flower, apple blossom, heliotrope, pomegranate, vanilla, chocolate and sandalwood. The rose of the title is a “symbolic black rose,” an emblem of fantasy, and the commercial for Forbidden Rose features a thorny rose amidst visual references to fairy tales both old (“Sleeping Beauty,” “Beauty and the Beast”) and new (the “Twilight” series and Tim Burton’s “Alice in Wonderland,” for which Lavigne recorded a song).
If Lavigne’s first fragrance release, Black Star, was a pop-punk single that you could dance to, then Forbidden Rose is a more introspective ballad…

Pop star Avril Lavigne will follow last year’s Black Star with Forbidden Rose, a new fragrance that calls on young women to believe in themselves…