

Coming next month from Aveda, Yatra Pure Fume Spirit, a new fragrance named for the Sanskrit word for journey. Created by Aveda perfumer Ko-ichi Shiozawa, the scent blends four essence oils..


Coming next month from Aveda, Yatra Pure Fume Spirit, a new fragrance named for the Sanskrit word for journey. Created by Aveda perfumer Ko-ichi Shiozawa, the scent blends four essence oils..
How often does the fragrance of a shampoo lead to product offshoots? Shampure shampoo is one of Aveda’s best-selling and most lauded products and its success led to the creation of the Shampure candle.
I’ve used Shampure shampoo for years. Though I love the shampoo’s mildness and effect on my hair, it’s the fragrance of the shampoo that keeps me buying. Aveda uses natural oils and essences in its products and Shampure’s fragrance is a combination of over 25 pure flower and plant essences, including: lavender, ylang-ylang, bergamot, rosemary, peppermint, and orange. Of these notes, ylang-ylang stands out…