Posted by Robin
on
21 November 2008
Look is Vera Wang's latest fragrance for women. Vera Wang, of course, is best known for her bridal wear, and the fragrances (with the notable exception of the wildly popular, geared-towards-the-young Princess) have been squarely in the bridal mold: pretty, romantic, essentially conservative. Look aims to break out of that mold. It's tied to Wang's ready-to-wear line rather than the bridal line, and purports to be “bold, seductive and captivating” and “luxurious, prestigious and modern”:*
Look is Princess’ sophisticated older sister — but it isn’t about an age. It’s about a confidence level. It’s also making the statement that we are now a fashion house which does bridal, rather than a bridal house that does fashion. And we’re not about a skintight evening dress; we’re more artsy.*
I'll admit to knowing absolutely zero about Vera Wang's ready to wear line, but if Look's juice is any indication, “more artsy” must be interpreted strictly in the relative sense.
Look opens on fresh, sheer, fruity citrus with “watery greens”; it's sweet and apple-y, but too light and crisp to approach cloying…
Read the rest of this article »
Posted by Robin
on
9 November 2008
Vienna-based niche brand Puredistance has launched their first perfume, Puredistance I, billed as “the world's most exclusive fragrance concept”.
The Puredistance I scent was reportedly originally developed by perfumer Annie Buzantian for her own use; Buzantian describes Puredistance I as…
…intriguingly complex. The perfume opens as top note with a fresh, ozone-tangerine blossom blend…
Read the rest of this article »
Posted by Robin
on
27 July 2008
Vera Wang will launch Look, a new fragrance for women, this coming November. Unlike her signature scent and the follow-ups Truly Pink and Bouquet, Look is meant to resonate with Wang's ready-to-wear fashions rather than the bridal line.
Described by Wang as “Princess' sophisticated older sister”, the fragrance was developed by perfumer Annie Buzantian…
Read the rest of this article »
Posted by Robin
on
10 June 2008
Sensuous is the latest feminine release from Estee Lauder. It launches this month under the tag line “Every Woman Wears It Her Way”; to drive that point home, four models representing different age groups (Gwyneth Paltrow, Elizabeth Hurley, Hilary Rhoda and Carolyn Murphy) are featured in the fragrance advertising.
According to Karyn Khoury, Estee Lauder's Senior Vice President of Corporate Fragrance Development, Sensuous hopes to “re-invent the idea of feminine woods”. Noting that feminine wood fragrances have typically been restricted to the niche sector and that woods can be too “dark and solid” to appeal to women, Khoury's brief called for something less ponderous:
For Sensuous we imagined a fabulous wooden sculpture, and wondered, if you could take all that sleekness, all that sensuality, but then melt it so that it was fluid, almost like a river of wood, what would that smell like?* …
Read the rest of this article »
Posted by Robin
on
4 April 2008
Izod for Men is the debut fragrance from active-clothing brand Izod:
Clean. Crisp. Masculine. A unique citrus blend…
Read the rest of this article »
