Amouage has launched Amber Sogara and Santal Sohar, two new additions to The Attars Collection…
Escape
A quick spot for Amouage Guidance, Lineage, Purpose and Search (the Odyssey Collection Chapter III Escape).
Amouage Guidance, Lineage, Purpose & Search ~ new fragrances
Next year, Amouage will launch Odyssey Collection Chapter III Escape, with four unisex fragrances: Guidance, Lineage, Purpose and Search…
The daily lemming
Running low on samples? Amouage's new limited edition Collector’s Sampler Set has 45 two ml vials (15 for men, 15 for women, 15 unisex, and included in that total are 4 yet-to-be-released fragrances). Available in 4 different box designs ("with a removable insert sheet, so the majestic box can transform into a multi-purpose decoration to be taken advantage of"), $395 at Amouage.
Craft fragrances in line with your creative vision
Silver Oud, a potent woody leather scent, was originally launched with intent for the Middle East market, but resonated so well that the brand rolled it out globally. The Renaissance collection, a “more contemporary take,” was received well in the Middle East, while bestsellers in China are Memoir and Epic, aromatic leather and woody amber creations. The key takeaway? Craft fragrances in line with your creative vision, rather than preconceived and partially outdated consumer taste references.
— Read more in A conversation with Amouage – where legacy meets modernity at BeautyMatter.