Posted by Robin
on
11 December 2009

Chloé will introduce a new trio of fresh florals in February under the name Eau de Fleurs:
Eau de Fleurs Neroli is by perfumer Aliénor Massenet and is described as clear and clean. Additional notes include clary sage, tonka bean, white musk and amber…
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Posted by Robin
on
19 October 2009

Niche line Memo has launched Moon Safari, a new fragrance under the tag line “the leather side of vetiver”:
The dark side of the moon hides a jungle rustling with animals as free as they are wild…
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Posted by Kevin
on
29 April 2009


After my Yves Saint Laurent L’Homme review posted last week, many men wrote me at my Now Smell This email address “confessing” their love for L’Homme; these men were unwilling to “admit” their admiration for L’Homme in my review’s comments section because I called the fragrance “standard-issue men’s perfume.” I think women are more willing to proclaim: “Call this perfume crap if you like…but I LOVE it!” All you sensitive perfumistos out there: I have a confession to make — I, too, like my fair share of “standard-issue” men’s fragrances.
Perfume addicts are inclined to enjoy categories of scents: ambers, vanilla fragrances, rose perfumes, mossy aldehydes…. Me? I like citrus perfumes, leather scents, smoky/incense fragrances, and vetiver and tea colognes of all types. If I come across a fragrance full of lemon, orange, petitgrain, a hint of vetiver and wood — chances are good I’ll enjoy it, even if there are 100 other fragrances that smell pretty much the same. Today’s scent, Diesel Only the Brave, is not innovative or “strange”, not by a long shot (it reminds me of Zirh Ikon for one), but I’m partial to its components, and I like it.
Only the Brave contains lemon, leather, cedar and amber. The fragrance opens with an ozone-lemon accord which is followed by a talc-y (super-light) leather note…
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Posted by Robin
on
3 March 2009
Giorgio Armani will launch Attitude Extreme, a new flanker to 2007's Armani Attitude for men, this month.
The new fragrance is described as more intense, seductive and masculine than the original; the notes feature lemon, star anise, cardamom, cedar, coffee, amber and patchouli…
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Posted by Robin
on
23 January 2009


Diesel will launch Only The Brave (shown above left), a new fragrance for men, in March, although it is not expected to reach the US until May. The new fragrance was named for Diesel founder Renzo Rosso’s Italian holding company and his charitable foundation, both of which have the same name. The bottle is modeled after Rosso’s fist…
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