Gianfranco Ferré has launched two new fragrances in the In The Mood For Love series.

In The Mood For Love Tender (shown above), for women, is a flanker to 2009's In The Mood For Love...

John Galliano will launch Parlez-Moi d’Amour, a new fragrance for women, in October. Parlez-Moi d’Amour, which is fronted by Taylor Momsen, is meant as an ode to love and is geared towards a younger audience than Galliano's debut scent, 2008's John Galliano for women...

I can almost hear the executives at Coty as they kicked around ideas for new fragrances. "What about Chloé?" one of them might have said. "Isn't it time to come up with something new?"

"I don't know," another executive said, low-fat, extra hot, caramel latte at her side. "We've pretty much squeezed the life out of variations on the original fragrance."

"Well, let's look at the Chloé brand. Young, fashionable, casual. Super into khaki and tan leather this season. They don't want anything complicated."

"But we've already given them narcissus, rose, as well as the original tuberose. Then another take on the original's name, just to confuse people into buying it by mistake. But wait," the executive sat up straighter. "Marc Jacobs is making money hand over fist on his single-note splashes. Why don't we try something like that — except more expensive?"

"Isn't the market already saturated with lines of single-note scents? I mean, besides Marc Jacobs, there's Jo Malone, all those Tom Fords, the new Van Cleef & Arpels —"

"Sure, but look how many companies churn out khaki pants? Still, Chloé pants are selling like hotcakes."

And so a trio of single-note Eaux de Toilette was born...

Joop! will launch a second fragrance under the Wolfgang Joop range in February (see: 2008's Wolfgang Joop). The new fragrance, Freigeist (freethinker) for men, is a fresh floral fougère "created for a free spirit"...

Chloé will introduce a new trio of fresh florals in February under the name Eau de Fleurs:

Eau de Fleurs Neroli is by perfumer Aliénor Massenet and is described as clear and clean. Additional notes include clary sage, tonka bean, white musk and amber...

Niche line Memo has launched Moon Safari, a new fragrance under the tag line "the leather side of vetiver":

The dark side of the moon hides a jungle rustling with animals as free as they are wild...

After my Yves Saint Laurent L'Homme review posted last week, many men wrote me at my Now Smell This email address "confessing" their love for L'Homme; these men were unwilling to "admit" their admiration for L'Homme in my review's comments section because I called the fragrance "standard-issue men's perfume." I think women are more willing to proclaim: "Call this perfume crap if you like...but I LOVE it!" All you sensitive perfumistos out there: I have a confession to make — I, too, like my fair share of "standard-issue" men's fragrances.

Perfume addicts are inclined to enjoy categories of scents: ambers, vanilla fragrances, rose perfumes, mossy aldehydes.... Me? I like citrus perfumes, leather scents, smoky/incense fragrances, and vetiver and tea colognes of all types. If I come across a fragrance full of lemon, orange, petitgrain, a hint of vetiver and wood — chances are good I'll enjoy it, even if there are 100 other fragrances that smell pretty much the same. Today's scent, Diesel Only the Brave, is not innovative or "strange", not by a long shot (it reminds me of Zirh Ikon for one), but I'm partial to its components, and I like it.

Only the Brave contains lemon, leather, cedar and amber. The fragrance opens with an ozone-lemon accord which is followed by a talc-y (super-light) leather note...

The new fragrance is described as more intense, seductive and masculine than the original; the notes feature lemon, star anise, cardamom, cedar, coffee, amber and patchouli...

Diesel will launch Only The Brave (shown above left), a new fragrance for men, in March, although it is not expected to reach the US until May. The new fragrance was named for Diesel founder Renzo Rosso's Italian holding company and his charitable foundation, both of which have the same name. The bottle is modeled after Rosso's fist...