Salvatore Ferragamo Emozione ~ perfume review

Malgosia Bela for Salvatore Ferragamo Emozione

Salvatore Ferragamo’s new Emozione is geared towards older women — older, of course, in the relative sense, since fragrances geared towards really older women are as rare as unicorns. Anyway, it’s geared towards older women, and you’d know this even if Women’s Wear Daily hadn’t said so.1 Exhibit A is the model, Malgosia Bela, who at the ripe old age of 37 is a good 10 years older than Bianca Balti was when she introduced the brand’s 2012 pillar, Signorina. Balti turned on her pink radio, danced around on the bed in a pink dress and talked on her pink telephone before sitting demurely in a chair to wait for her man to arrive; Bela’s ad is slower and calmer, and according to the model is “about laughter and tears and everything that is important in life” — “I can be seen in reflections of cities“, she says to the camera. There’s no pink (it’s shot in black and white) and no man, or at least no man we can see.

Exhibit B, the juice…

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Versace Eros Pour Femme ~ perfume review

Versace Eros Pour Femme, fragrance packaging

The short version: Don’t bother.1

The long version:

“The customer who wants something Versace,” she says, “wants what Versace stands for.” — Donatella Versace2

Anyone who participates in the damage polls here knows that Donatella Versace has a thing for perfume. Of course, she’s also a businesswoman. The modern Versace fragrance line emphasizes the “business” part more than the “thing for perfume” part, which might explain why so few perfumistas want something Versace. I did think Versense was pretty good, and I still have some fondness for The Dreamer, but the rest of the line is a generic blur to me. Is there a Versace fragrance you love? Do comment…

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