French cosmetics firm founded by Yves Rocher in 1959 and specializing in reasonably priced, botanically-based products, including skin care and fragrance. Yves Rocher passed away in 2009. The company is currently run by his grandson, Bris.
In France, Yves Rocher is reportedly the second leading beauty company, after L'Oreal; the company calls itself the No. 1 botanical beauty company in the world.
There were a few Yves Rocher boutiques in the US, but they have now closed. The company does still sell online, and operates brick 'n mortar stores in other parts of the world, including Canada and the UK. Note that new fragrances from Yves Rocher generally launch first in France, and sometimes only come to the US website months later.
2014: Cerisier en Fleurs
Where to buy
At Yves Rocher boutiques or via the website (see below).
See all articles on Now Smell This tagged Yves Rocher.