French fashion house established by Marcel Rochas in 1925. After his death in 1955, the fashion business was discontinued, and his wife Helene ran Parfums Rochas until 1974. She returned as Creative Director for a brief time in the 1980s.
In 1990, the ready-to-wear business was reinstated. After 2003, the fashion line saw a revival under Creative Director Olivier Theyskens, but owners Procter & Gamble decided to close the fashion business again in 2006. It was revived yet again in 2008 under designer Marco Zanini.
The fragrance line
Femme (1944), by perfumer Edmond Roudnitska, was reportedly created as a present from Marcel Rochas to his wife Helene. It was reworked and relaunched in 1989. Other fragrances include Audace (1936), Mousseline (1946), Moustache (1949), Madame Rochas (1960), Eau de Rochas (1970), Mystère (1978), Macassar (1979), Byzance (1987), Globe (1990), Tocade (1994), Alchimie (1998), Lumiere (2000), Aquaman (2001), Aquawoman (2002), Absolu (2002), Lui (2003), Poupee (2004), Reflets d'Eau de Rochas (2006), Desir de Rochas (2007).
Recent fragrances from Rochas
Recent releases include Soleil de Rochas (2008), Eau Sensuelle (2009), Eau de Rochas Fraîche (2010), Muse de Rochas (2011), Les Cascades de Rochas Eclat d’Agrumes (2012), Les Cascades de Rochas Songe d’Iris (2013), Secret de Rochas (2013), Secret de Rochas Oud Mystère (2014).
Where to buy
At department stores and online discounters.
Read about the history of the Rochas fashion house at Voguepedia.
See all articles on Now Smell This tagged Rochas.