Rochas :: Perfume Houses

Rochas Femme Advert 1Rochas Femme Advert 2

French fashion house established by Marcel Rochas in 1925. After his death in 1955, the fashion business was discontinued, and his wife Helene ran Parfums Rochas until 1974. She returned as Creative Director for a brief time in the 1980s.

In 1990, the ready-to-wear business was reinstated. After 2003, the fashion line saw a revival under Creative Director Olivier Theyskens, but owners Procter & Gamble decided to close the fashion business again in 2006. It was revived yet again in 2008 under designer Marco Zanini.

The fragrance line

Femme (1944), by perfumer Edmond Roudnitska, was the first Rochas fragrance, and was reportedly created as a present from Marcel Rochas to his wife Helene. It was reworked and relaunched in 1989. Other fragrances include Mousseline (1946),  Moustache (1949), Madame Rochas (1960), Eau de Rochas (1970), Mystère (1978), Macassar (1979), Byzance (1987), Globe (1990), Tocade (1994), Alchimie (1998), Lumiere (2000), Aquaman (2001), Aquawoman (2002), Absolu (2002), Lui (2003), Poupee (2004), Reflets d'Eau de Rochas (2006), Desir de Rochas (2007).

In 2008, Procter & Gamble announced that perfumer Jean-Michel Duriez would act as the in-house perfumer for Rochas.

Recent fragrances from Rochas

Recent releases include Soleil de Rochas (2008), Eau Sensuelle (2009), Eau de Rochas Fraîche (2010), Muse de Rochas (2011), Les Cascades de Rochas Eclat d’Agrumes (2012), Les Cascades de Rochas Songe d’Iris (2013), Secret de Rochas (2013).

Where to buy

At department stores and online discounters.

Website

Rochas

Further reading

Read about the history of the Rochas fashion house at Voguepedia.

See all articles on Now Smell This tagged Rochas.

Shop for perfume

FragranceNetParfums Raffy