Guccio Gucci (1881-1953) established the Gucci brand in 1920 in Florence, specializing in leather goods. His four sons, and later his grandson, joined the firm, and despite years of family in-fighting and legal disputes, the company grew to become one of the world’s premier luxury goods houses.
Gucci was struggling as a company in 1990 when Tom Ford was brought in, first as a ready-to-wear designer, later as Creative Director of the brand. In 2000, Gucci took over Yves Saint Laurent, and Tom Ford became Creative Director there as well. Ford’s sexy designs revitalized both houses; when he left in 2004, many speculated that Gucci’s glory days were over. The current Creative Director is Frida Giannini. Fragrances are produced under arrangements with Procter & Gamble.
Fragrances were introduced with Gucci no. 1 in 1974. Subsequent releases include Eau de Gucci (1982, first version), Gucci no. 3 (1985), Nobile (1988), L’Arte di Gucci (1991), Eau de Gucci (1993, second version), Accenti (1995), Envy (1997), Envy for men (1998), Rush (1999), Rush for men (2000), Gucci Eau de Parfum (2002), Gucci Pour Homme (2003), Gucci Eau de Parfum II (2004) and Envy Me (2004).
Recent fragrances from Gucci
Recent releases include Envy Me 2 (2006), Gucci Pour Homme 2 (2007), Gucci by Gucci (2007), Gucci by Gucci Pour Homme (2008), Gucci Flora (2009), Gucci by Gucci Sport Pour Homme (2010), Gucci Guilty (2010).
Where to buy
The Gucci fragrances can be found at department stores and online fragrance discounters.
Website
Further reading
See all articles on Now Smell This tagged Gucci.
Read Will Success at Gucci Be Sexy or Safe? at the New York Times.
