Italian fashion house established in 1925 by Adele Fendi, and then run for many years by her daughters, "the five Fendi sisters". The brand is known especially for their leather goods (the widely copied Baguette bag, among others) and other luxury items, and for its creative and extravagant approach to fur.
Since 1999, the brand has been owned by Louis Vuitton Moët Hennessy. Silvia Venturini Fendi, Adele's granddaughter, is the only family member still involved in the business. Karl Lagerfeld has been the creative director since 1965.
In 2006, the license for the Fendi fragrance line passed from Gucci to Louis Vuitton Moët Hennessy, and the prior Fendi fragrances were discontinued. The first launch under LVMH was Fendi Palazzo (2007). In 2009, LVMH announced that Palazzo would also be discontinued.
Recent fragrances from Fendi
Recent fragrances include Fan di Fendi (2010), Fan di Fendi Extrême (2012), Fan di Fendi Pour Homme (2012), Fan di Fendi Eau Fraîche (2013), Fan di Fendi Pour Homme Acqua (2013), L’Acquarossa (2013), Fan di Fendi Pour Homme Assoluto (2014), Fan di Fendi Blossom (2014), Fan di Fendi Leather Essence (2014), Fendi Furiosa (2014).
Where to buy
At department stores and fragrance discounters.
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