Cosmetics firm established by Florence Nightingale Graham, who later adopted the name Elizabeth Arden. She opened her first salon with a partner around 1909; later, she started producing face creams and makeup, and the one salon led to a chain of salons across the United States and Europe. Arden was at one time one of the wealthiest women in the US, and she is frequently credited with making color cosmetics "acceptable" in polite society.
Arden died in 1966. The brand was bought by Eli Lilly in 1971, and later sold to Unilever, who in turn sold it to FFI Fragrances in 2000; later still, FFI changed their name to Elizabeth Arden Inc.
The first big fragrance under the Elizabeth Arden brand name was Blue Grass in the 1930s. Later well-known releases include Red Door (1989), Sunflowers (1993), 5th Avenue (1996), Green Tea (1999).
Recent fragrances from Elizabeth Arden
Recent Elizabeth Arden releases include After Five 5th Avenue (2005), Provocative Interlude (2006), Red Door Velvet (2006), Green Tea Revitalize (2006), Mediterranean & Green Tea Tropical (2007), Mediterranean Breeze (2008), Green Tea Lotus (2008), Red Door Shimmer (2008), Pretty (2009), Green Tea Exotic (2009), 5th Avenue Style (2009), 5th Avenue Gold (2010), Green Tea Lavender (2010), Pretty Hot (2011), Green Tea Camellia (2011), Curve Appeal (2012), Green Tea Cherry Blossom (2012), Sunflowers Dream Petals (2012), Red Door Aura (2012), Green Tea Honeysuckle (2013), 5th Avenue NYC (2013), Untold (2013), Green Tea Yuzu (2014), Sunflowers Summer Bloom (2014).
Fragrance brands under the Elizabeth Arden umbrella
Fragrance brands currently owned by Elizabeth Arden Inc include Halston, Elizabeth Taylor, Britney Spears, Gant, Hilary Duff, White Shoulders, Daytona 500, Danielle Steel, Mariah Carey and Geoffrey Beene Grey Flannel.
Where to buy
You can find Elizabeth Arden and associated brands in department stores, at the online fragrance discounters, or at the brand's online shop (see link below).
See all articles on Now Smell This tagged Elizabeth Arden.