Cosmetics firm established by Florence Nightingale Graham, who later adopted the name Elizabeth Arden. She opened her first salon with a partner around 1909; later, she started producing face creams and makeup, and the one salon led to a chain of salons across the United States and Europe. Arden was at one time one of the wealthiest women in the US, and she is frequently credited with making color cosmetics "acceptable" in polite society.
Arden died in 1966. The brand was bought by Eli Lilly in 1971, and later sold to Unilever, who in turn sold it to FFI Fragrances in 2000; later still, FFI changed their name to Elizabeth Arden Inc.
The first big fragrance under the Elizabeth Arden brand name was Blue Grass in the 1930s. Later well-known releases include Red Door (1989), Sunflowers (1993), 5th Avenue (1996), Green Tea (1999).
Fragrance brands under the Elizabeth Arden umbrella
Fragrance brands currently owned by Elizabeth Arden Inc include Halston, Elizabeth Taylor, Britney Spears, Gant, Hilary Duff, White Shoulders, Daytona 500, Danielle Steel, Mariah Carey and Geoffrey Beene Grey Flannel. In 2006, the company also acquired a number of brands from Riviera, including Badgley Mischka, Alfred Sung, Hummer, Nanette Lepore, Cynthia Rowley, Lulu Guinness and Bob Mackie. In 2008, Elizabeth Arden added the Liz Claiborne brands to their portfolio, including Juicy Couture, Usher, Curve by Liz Claiborne, Lucky Brand, Liz, Bora Bora and Mambo.
Recent fragrances from Elizabeth Arden
2005: After Five 5th Avenue
2016: 5th Avenue Only NYC (travel retail), Green Tea Nectarine Blossom
Where to buy
You can find Elizabeth Arden and associated brands in department stores, at the online fragrance discounters, or at the brand's online shop (see link below).
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