Stockholm-based niche line established in 2006 by Ben Gorham, and originally specializing in home fragrance products. The name Byredo is short for "by redolence"; the fragrances were reportedly all inspired by Gorham's memories of specific times and places.
Personal fragrances were introduced in 2008 with Rose Noir, Gypsy Water, Chembur (now Encens Chembur), Green & Pulp.
In 2013, Manzanita Capital bought a majority stake in the Byredo brand.
Recent fragrance releases
Recent releases include Fantastic Man (2008; later renamed Sunday Cologne), Bal d'Afrique (2009), Blanche (2009), Baudelaire (2009), La Tulipe (2010), Palermo (2010), M/Mink (2010), Oud Immortel and Accord Oud (2010), Mister Marvelous (2011), Seven Veils (2011), Black Saffron (2012), Bullion (2012), Inflorescence (2013), 1996 Inez & Vinoodh (2013), Flowerhead (2014), Mojave Ghost (2014), Byredo + Oliver Peoples (2015), Westbrook (2015), Rose of No Man's Land (2015), Night Veils Casablanca Lily, Midnight Candy & Reine de Nuit (2015), Super Cedar (2016), Rodeo (2016), Heliotropia (2016), Cuir Obscur (2016), Unnamed (2016), Belle de Tanger (2016).
Where to buy
See all articles on Now Smell This tagged Byredo.