Italian jewelry line founded by Greek immigrant Sotirios Voulgaris in 1884. The 'v' in the name is simply the Roman rendering of the letter 'u', so the name is really "Bulgari", and is pronounced as such. Bvlgari has expanded from their original roots in jewelry to encompass leather goods, eye wear, and even hotels and resorts.
As of 2011, Bvlgari is part of the LVMH (Moët Hennessy Louis Vuitton) stable.
Subsequent releases include Pour Femme (1994, relaunched in 2006 with Kate Moss as spokesmodel), Pour Homme, Black (1998), Blv (2000), Blv Pour Homme (2001), Thé Blanc (2003) and Omnia (2003) among others.
Recent fragrance releases
2006: Pour Homme Soir
2009: Blv Eau de Parfum II
2011: Mon Jasmin Noir, Aqva Pour Homme Toniq & Aqva Pour Homme Marine Toniq, Jasmin Noir L'Essence
2013: Bvlgari Man Extreme
Where to buy
Bvlgari perfumes are sold at major department stores, or online at the various fragrance discounters.