Aramis was established by Estee Lauder in 1964 — it was Lauder’s first offshoot — as a prestige men’s grooming and fragrance line. The Aramis division is also the parent company of Tommy Hilfiger fragrances.
Well-known fragrances include Aramis (1964), Devin (1977), New West (1988) and Havana (1994). In 2003, Aramis introduced Aramis Life, a fragrance “inspired by tennis legend Andre Agassi”; in 2006, his wife Steffi Graf joined him in fronting Aramis Always.
Aramis Gentleman’s Collection
In 2009, Aramis repackaged and relaunched a number of their older fragrances under the name Aramis Gentleman’s Collection. These included Aramis 900 (1974), Devin, JHL (1981), Tuscany Per Uomo (1984), New West for Him (1988), Havana, Aramis Life and Aramis Always for Him.
Recent fragrances from Aramis
Recent releases include Aramis Classic Reserve (2008), Aramis Cool Blend (2010), Aramis Impeccable (2010).
Where to buy
Aramis fragrances can be found at selected drug stores and department stores, or online at the various fragrance discounters.
Further reading
See all articles on Now Smell This tagged Aramis.
