Best known for their signature cologne (Colonia) first introduced in 1916, the Italian line Acqua di Parma also produces several other fragrances and a plethora of bath, body and home fragrance products.
In 1994, three Italian businessmen purchased Acqua di Parma, relaunched the Colonia fragrance in international distribution and began expanding the company's product line. Acqua di Parma's perfume business is now majority-owned by Louis Vuitton Moët Hennessy (LVMH).
Recent fragrances from Acqua di Parma
Recent fragrance releases include Acqua di Parma Colonia Intensa (2007), Profumi di Acqua di Parma (2008, new version of a 1930 fragrance), Magnolia Nobile (2009), Colonia Essenza (2010), Gelsomino Nobile (2011), Colonia Intensa Oud (2012), Iris Nobile Sublime (2012), Acqua Nobile Gelsomino (2013), Acqua Nobile Iris & Acqua Nobile Magnolia (2013).
An offshoot, Blu Mediterraneo, was established in 1999, and also produces fragrances and body products. In 2005, the Blu Mediterraneo line was streamlined and relaunched to better focus on its intended positioning as "a casual, hedonistic [and] natural part of the Italian lifestyle".1 In 2012, the line was repackaged again, this time in blue versions of the standard Acqua di Parma bottle.
Fragrances in the Blu Mediterraneo line include Arancia di Capri (orange),
Cipresso di Toscana (cypress, now discontinued), Mandorlo di Sicilia (almond), Fico di Amalfi (fig) and Mirto di Panarea (myrtle).
Where to buy
In the UK, try Harrods, Liberty or Escentual.
See all articles on Now Smell This tagged Acqua di Parma.
1. Via Women's Wear Daily, 3/24/2005.