
Way back in 2007, Angie wrote a great post called Becoming a perfumista, in which she identified four stages of perfumista-hood. Many of you will recognize the symptoms: strong interest (stage one), beginning perfume mania (stage two), full-blown perfume mania (this is stage 3, and for many of us, it’s when we drain our bank accounts) and connoisseurship (stage four).
A bit later that same year, while reviewing Gucci by Gucci, I added a stage five, which I called rampant cynicism:
This comes, I think, of already owning enough perfume to scent a small town for the foreseeable future, and then not only looking for more fragrances that you might conceivably love and want to own, but also trying (in vain) to keep track of all the new perfume releases and to smell as many of them as you can possibly manage. You can tell you’ve reached stage five when almost everything you read about a new fragrance makes you either laugh out loud or roll your eyes, depending on your mood.
In other words, it’s when you start to get jaded, and I think it’s a natural reaction to trying to search out the gems among the ongoing lunacy of 1500+ new fragrance releases a year. Perhaps it’s also a natural byproduct of blogging, and especially of blogging about new fragrances…






