Jennifer Aniston, one of last megawatt Hollywood stars not to have her name on a fragrance, is expected to reveal shortly that she has signed a deal with the Falic Group to launch a scent, perhaps later this year.
— From Jennifer Aniston Said in Fragrance Deal at Women’s Wear Daily…
Fragrance families cause a good deal of confusion, even among seasoned perfumistas. Two experiences, both involving the fruity floral category, illustrate the problem.
I once got a rather unpleasant email from a reader who was angry that I called a fragrance a “fruity floral” in a new fragrance announcement: she assumed that I was making an arbitrary assignment based on the notes listed in the press release, and that I was trying to make a critical statement about this particular fragrance.1 This nicely introduces the first point I’d like to make about fragrance families: you cannot determine the fragrance family by reading a list of notes. If you see a fragrance family listed in a new fragrance announcement, it came from the press materials or some other primary source.
Some time later I held a poll asking readers to name their favorite fruity floral perfumes. While most of the suggestions were, in fact, fruity, a rather large percentage of them were not, in fact, fruity florals. And that introduces the second point I’d like to make: you cannot determine the fragrance family just by the noticeable presence of certain notes, either…
Issey Miyake will launch A Scent by Issey Miyake Eau de Parfum Florale, a variation on last year’s A Scent by Issey Miyake, in April.
The new fragrance is reportedly still green, but with a more feminine character…
Opium was born middle-aged, and all the better for it. From day one, it was the come-hither perfume of the tanned woman in furs who is beginning to look a great deal more beautiful than her husband. Naturally, young women loved it because it suggested a past that would take some time to explain.
— Luca Turin in Notes from the nose -- Opium at NZZ Folio.
By request, the 70s commercial for Enjoli by Charles of the Ritz — the 8 hour perfume for the 24 hour woman. Poor video quality.
If need be, you might want to check out Fighting an earworm makes it worse: study at ABC News.
