This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2012 or beyond.
This page includes new perfumes posted through 21 May 2012. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances will be removed from this page once they have been on the market for several months.
New perfumes (now in stores):
Adidas Extreme Power Special Edition :: Fizzy Energy
A Dozen Roses Electron
Aedes Aedes de Venustas Signature
Aftelier Sepia
Agent Provocateur Eau Provocateur trio
Agonist Parfums Arctic Jade, Vanilla Marble, Onyx Pearl & Black Amber
A Lab on Fire (S-Perfume) What We Do In Paris Is Secret :: Sweet Dreams 2003
Aldo A Is For Aldo
America’s Next Top Model Dream Come True
Andrea Maack Silk & Dark
Angel Schlesser Flor de Naranjo & Madero de Naranjo :: Pirouette
Anna Sui Fairy Dance Secret Wish
Annick Goutal Le Muguet, La Violette (limited edition reissues)
Annick Goutal Nuit Étoilée
Aramis Perfume Calligraphy
Askett & English Askett Absolute & Askett Essential
Atelier Cologne Ambre Nue
Avon Infinite Moment :: Musk Fire :: Forever
Avon Far Away Exotic :: O2
Avon + Fergie Viva by Fergie
Azzaro Chrome Summer
Banana Republic Wildbloom Vert
Bath & Body Works Pink Chiffon
BCBG Max Azria BCBG Max Azria
Bebe Wishes & Dreams
Benefit See & Be Seen Sasha
Benetton Let’s Move
Ben Sherman Ben Sherman
Beyoncé Pulse Summer Edition
Biotherm Eau Océane
Blood Concept +MA
Blumarine Innamorata
Bois 1920 Oltremare & Come L’Amore :: Rosa di Filare
Bond no. 9 Central Park West :: I Love New York for Earth Day
Bond no. 9 I Love New York for Mothers :: London Celebration
Bond no. 9 I Love New York for Marriage Equality
Boucheron Jaïpur Bracelet
Bruce Willis Lovingly
Bruno Banani Dangerous Man
Burberry Brit Summer Edition :: Brit Summer for Men
Bvlgari Omnia Coral :: Mon Jasmin Noir L’Eau Exquise
By Kilian Amber Oud :: Bamboo Harmony & Water Calligraphy
Cacharel Amor Amor Summer
Calvin Klein Eternity Summer 2012 :: CK One Summer 2012
Calypso Lavande
Carita Carita Eau de Parfum
Carolina Herrera 212 Glam
Cartier Eau de Cartier Essence de Bois
CB I Hate Perfume 7 Billion Hearts
Chanel Allure Homme Sport Eau Extreme
Charriol Show-off
Chloé L’Eau de Chloe
Chopard Enchanted
Christian Dior Escale a Parati
Clinique Happy Summer Spray
Coach Coach Summer Edition
Comme des Garçons A New Perfume :: Red Play, Black Play & Green Play
Comptoir Sud Pacifique Souffle des Indes
Crabtree & Evelyn Wisteria
David Beckham Instinct Sport
Davidoff Cool Water Pure Pacific :: Cool Water Sensual Essence
David Yurman Summer Essence
Dawn Spencer Hurwitz Guimauve de Soie
Demeter Moonbeam :: Butterscotch
Diane von Furstenberg Sunny Diane
Diesel Only The Brave Tattoo :: Fuel For Life L’Eau
Diptyque Eau Rose
Disney Bambi Let’s Dream
Dolce & Gabbana The One Sport
Dolce & Gabbana Light Blue Dreaming in Portofino & Living Stromboli
Donald Trump Success by Trump
Donna Karan DKNY Summer 2012 :: DKNY Sweet Delicious Collection
Donna Karan DKNY Hearts The World :: Be Delicious Sparkling Apple
DS & Durga Bowmakers
Eau d’Italie Un Bateau Pour Capri
Elizabeth Arden Curve Appeal :: Green Tea Cherry Blossom
Emanuel Ungaro L’Amour Fou
Esprit Urban Nature Summer
Estee Lauder Wood Mystique :: Bronze Goddess Capri
Etat Libre d’Orange Fils de Dieu & Bijou Romantique
Etat Libre d’Orange Malaise of the 1970s
Eva Longoria EVAmour
Ferrari Essence Oud
Flirt! Kittenesque
Floris Royal Arms, Victorious & Spencer Hart Palm Springs
Fragonard Mademoiselle Amour & Belle Chérie
Ghost Ghost Whisper
Giorgio Armani Cuir Noir :: Figuier Eden
Giorgio Armani Armani Code Luna :: Diamonds Summer 2012
Giorgio Armani Privé La Femme Nacre :: Armani Code Sport Athlete
Givenchy Play Sport :: Very Irresistible Electric Rose
Givenchy Les Créations Couture
Gucci Flora by Gucci The Garden
Guerlain Guerlain Homme L’Eau Boisée :: Aqua Allegoria Lys Soleia
Guerlain Shalimar Parfum Initial L’Eau :: Myrrhe et Délires
Guerlain Idylle Duet Jasmin-Lilas :: La Petite Robe Noire (new version)
Guerlain Bouquet de Mai :: Mon Précieux Nectar :: Muguet
Guess Seductive Sunkissed
Hanae Mori No. 6
Heidi Klum Summer Shine
Heeley Bubblegum Chic, L’Amandière & Agarwoud
Hello Kitty Big Pink Bow
Hilde Soliani Gli Invisibili collection
Hugo Boss Boss Bottled Sport
Iceberg Burning Ice :: Eau de Iceberg Amber Homme & Wild Rose Femme
Issey Miyake L’Eau d’Issey Pour Homme Sport :: L’Eau d’Issey Summer
Jacomo It’s Me
Jean Paul Gaultier Kokorico (US in 2013)
Jean Paul Gaultier Classique X L’Eau
Jean Paul Gaultier Le Mâle Summer and Classique Summer
Jennifer Lopez J Lo Glowing
Jil Sander Sun Sorbet
JLS Kiss
John Richmond Viva Rock
Jo Malone London Blooms (White Lilac & Rhubarb, Iris & Lady Moore, Peony & Moss)
Jo Malone Plum Blossom
Joop! Summer Ticket
Joya Âmes Sœurs
Judith Leiber Amethyst
Juliette Has a Gun Romantina
Kate Walsh Billionaire Boyfriend
Keiko Mecheri Bespoke collection
Kenzo Amour I Love U :: Kenzo Homme Sport
Kenzo L’Eau 2 Kenzo
Kim Kardashian True Reflection
Kinski Kinski Eau de Toilette
Lacoste Eau de Lacoste L.12.12 Rouge / Red
Lancôme Tresor Midnight Rose
Lanvin Avant-Garde for men :: Marry Me! Love Edition
Lanvin Jeanne Lanvin Couture
La Perla In Rosa
Lavanila Vanilla Summer
LesNez Turtle Vetiver Front
L’Occitane Cherry Princess / Cerisier Princesse :: Pivoine Délicate
Loewe I Loewe Me :: 7 Loewe Natural :: Aire Loewe Sensual
Lolita Lempicka L’Eau en Blanc
Lorenzo Villoresi Theseus
Lush 25:43
Madonna Truth or Dare
Maison Francis Kurkdjian Oud
Maître Parfumeur et Gantier Cuir Fétiche
MariaLux Truly, Madly and Deeply
Marc Ecko Unltd The Exhibit
Marc Jacobs Splash Hibiscus and Kumquat
Mark Night Iris :: Hamptons Instant Vacation
Marvel Comics The Avengers fragrances
Masaki Matsushima Tokyo Smile
Memo Granada
Michael Kors Michael Kors Suede
Miller Harris Le Pamplemousse
Molyneux Quartz Je T’aime
Monteil Monteil Le Nouveau Parfum
Moonshine Moonshine, A Gentleman’s Cologne
Narciso Rodriguez For Her Eau de Toilette Delicate
Nautica Aqua Rush
New York Yankees New York Yankees for Him & Her
Nina Ricci Nina Fantasy
Nine West Love Fury
Nobile 1942 Le Petit Chocolatier :: La Danza delle Libellule
Odin 07 Tanoke
Olivier Durbano Citrine
Original Penguin Rocks by Original Penguin
Oscar de la Renta Live in Love
Paco Rabanne Black XS L’Excès
Paul Smith Sunshine Edition 2012, Rose Summer 2012
Perry Ellis Aqua
Phaedon Verveine Figuier & Coton Egyptien
Philosophy Love Sweet Love :: Field of Flowers Magnolia Blossom
Playboy Berlin Playboy
Prada Infusion d’Iris Absolue
Profumi del Forte Colonia del Forte 1265, 1452 & 1475
Profumum Eccelso & Dolce Acqua
Providence Perfume Co Hindu Honeysuckle
Ralph Lauren Big Pony Collection For Women :: Romance Summer Blossom
Reminiscence Crazy Rem
RMS Titanic Legacy 1912 Titanic
Roberto Cavalli Roberto Cavalli for her
Robert Piguet Bois Noir :: Casbah, Mademoiselle Piguet, Notes & Oud
Rodin Olio Lusso Perfume
Roja Parfums Innuendo for Women, Danger for Women and Danger Pour Homme
Roja Parfums Mischief :: Vetiver
Salvador Dali Crazy Kiss :: It Is Dream
Salvatore Ferragamo Signorina
Sarah Horowitz Perfect Coconut Milk
Selena Gomez Selena Gomez
Serge Lutens L’Eau Froide
Sisley Eau d’Ikar
Slumberhouse Rume :: Baque & Norne
Smell Bent Vocabulary :: Liberty for All
Soivohle’ Rosa Sur Reuse, Wild Ginger Chai & Lilas et Narcissus
Sonoma Scent Studio Nostalgie
Sospiro Wardasina
Space NK In Peace
Stella McCartney L.I.L.Y (US in September)
Stella McCartney Stella Summer Rose
Swarovski Aura by Swarovski Collection Mariage
Tableau de Parfums Dark Passage
Tallulah Jane Halona
Tauer Perfumes Cologne du Maghreb
Terranova Tiare Lei
The Body Shop Love Etc…Sun Kiss, Dreams Unlimited Sun Fresh and White Musk Sun Glow
The Different Company Oud For Love
The Different Company Tokyo Bloom, After Midnight, Sienne d’Orange & Limon de Cordoza
The Scent of Departure 14 new fragrances
Thierry Mugler A*Men Pure Shot :: Womanity Eau Pour Elles
Thierry Mugler Angel Aqua Chic & Alien Aqua Chic
Tocca Violette
Tokyo Milk Fame & Fortune series
Tommy Hilfiger Tommy Summer & Tommy Girl Summer 2012
Tommy Hilfiger Woman Pear Blossom
Tous Sensual Touch
Undergreen Black and White
Valentino Valentina
Van Cleef & Arpels Aqua Oriens
Vera Wang Princess Night
Victoria’s Secret Incredible Daring
Victoria’s Secret Simply Gorgeous :: Bombshell in Love
Victoria’s Secret Very Sexy Touch :: Love is Heavenly
Victoria’s Secret Bombshell The Summer Edition :: Beach Angel
Viktor & Rolf Spicebomb
Xerjoff Oud Stars
Yardley Royal Diamond
Yves Rocher FlowerParty Summer :: Un Matin Au Jardin
Yves Saint Laurent Opium Vapeurs de Parfum :: Parisienne L’Eau
Yves Saint Laurent La Nuit de L’Homme Cologne Frozen
Upcoming fragrance launches 2012:
Andrea Maack Coal (June)
Azzaro Azzaro Pour Homme Night Time (2012)
Balenciaga Florabotanica (Fall 2012)
Bond no. 9 I Love New York for Fathers (June)
Carla Fracci Aurora (?)
Carolina Herrera CH Men Sport (?)
Clive Christian V (July)
Courreges new fragrance w/ Lorience (?)
Denise Richards Denise Richards (Summer)
Ed Hardy Skulls & Roses (September)
Fendi fragrance for men (Spring / Summer)
Issey Miyake new fragrance for women (near end of 2012)
J Del Pozo Halloween Man (September)
Jo Loves Mango Collection (July)
Jo Malone Blackberry & Bay (September)
Kanye West debut fragrance from Parlux (?)
Keiko Mecheri Un Jour d’Été (June)
Lady Gaga debut fragrance with Coty (?)
Lancome La Vie Est Belle (fronted by Julia Roberts)
L’Occitane Eau Ravissante, Eau Universelle & Eau Captivante (June)
L’Occitane Verveine Sorbet / Verbena Sorbet
Marc Jacobs Dot (August)
Marni debut scent under with Estee Lauder (Fall)
Nuxe Prodigieux Le Parfum (May)
Odin New York new fragrance (Fall)
Paris Hilton Dazzle (June)
Penhaligon’s Peoneve (July)
Rochas Les Cascades de Rochas Eclat d’Agrumes (May)
Roja Parfums Risqué (July)
Serge Normant Avah (June)
Vera Wang Lovestruck Floral Rush (August)
2013 or Unknown launch date:
Adam Levine 222 by Adam Levine (May 2013)
Carven new fragrance for women (?)
Castelbajac new fragrance (?)
John Varvatos Rock Volume Two (?)
Kenzo Eau de Fleur de Camellia
Louis Vuitton debut fragrance by perfumer Jacques Cavallier
Monique Lhuillier debut scent (?)
Nine West Love Fury Kiss (early 2013)
Paco Rabanne Victory
Pomellato debut fragrance (ICR-ITF Group, 2013)
Ralph Rucci by Ralph Rucci (?)
Repetto debut fragrance (with InterParfums, 2013)
Tory Burch debut fragrance (2013)
Zac Posen debut fragrance (?)
