This page shows new perfume and fragrance launches. Perfumes recently released in stores are shown just below, or you can jump to upcoming fragrances for 2010 or beyond.
This page includes new perfumes posted through 3 February 2010. To see more recent news, scroll through the posts in the New Fragrances topic.
Fragrances will be removed from this page once they have been on the market for several months.
New perfumes (now in stores):
50 Cent Power by 50 Cent
Accessorize Accessorize
Acorelle Vanille Ambrée
Acqua di Biella Kid Mohair
Acqua di Parma Blu Mediterraneo Bergamotto di Calabria
Acqua di Parma Magnolia Nobile
Aftelier Trevert
Agatha Ruiz de la Prada Oh La La
Agonist Parfums The Infidels
Alberta Ferretti by Alberta Ferretti (US in 2010)
Amouage Tribute
Anna Sui Rock Me!
Annayake Miyabi Woman and Miyabi Man
Annick Goutal Mandragore Pourpre
Annick Goutal Ninfeo Mio
Anthropologie A Rather Novel Collection
Antonio Banderas Seduction in Black for Men
Anya’s Garden Moondance
Aquolina Pink Sugar Sensual
Aramis Cool Blend
Artemisia Natural Perfume Ondine & Rayon Vert
Atelier Cologne Oolang Infini, Orange Sanguine, Trefle Pur, Grand Neroli & Bois Blonds
Avon Aromadisiac :: Sweet Honesty Everlasting, Just Play
Avon + Christian Lacroix Absynthe for Him
Avon + Patrick Dempsey Patrick Dempsey 2
Avon + Reese Witherspoon In Bloom
Avon Urban Flowers, Avon + Derek Jeter Driven Sport
Avon + Ungaro U by Ungaro Fever for Her
Ayala Moriel The Purple Dress
Balenciaga Balenciaga Paris
Barbara Orbison Pretty Woman
Bath & Body Works P.S. I Love You Spring Fling
Bath & Body Works Twilight Woods
BCBG Within
Berdoues Violette Divine
Bond no. 9 Saks Boca 2
Bond no. 9 Saks New Orleans
Blumarine Bellissima
Bruno Banani Made for Men
Burberry Sport for men, Burberry Sport for women
Bvlgari Blv Eau de Parfum II
By Kilian Arabian Nights Pure Oud :: Back to Black: Aphrodisiac
Byredo Baudelaire
Calvin Klein CK Free
Cartier Les Heures de Parfum range :: Roadster Sport
Carven Le Vetiver
CB I Hate Perfume M #4 A Room With a View & AmBrosius
Christian Dior Ambre Nuit (cologne series)
Coach Coach for Men
CO Bigelow Winter Lemon, Ginger Mentha & Elixir White
CO Bigelow Winter Petal
Comme des Garcons + Artek Standard
Comme des Garcons + Daphne Guinness Daphne
Comme des Garcons Dover Street Market
Comme des Garcons Monocle + Comme des Garcons Scent Two: Laurel
Crazylibellule & The Poppies Vanilla Orangette and Vanilla Ganache
Creed Sublime Vanilla :: Windsor
Custo Barcelona Custo Man
Daisy Fuentes Dianoche Passion
Davidoff Hot Water
David & Victoria Beckham Signature Story duo
Dawn Spencer Hurwitz Kohl Gris, Epices d’Hiver & Hanukah Canelle
Dolce & Gabbana The D&G Anthology La Force 11
Dolce & Gabbana Rose The One
Donna Karan DKNY Delicious Candy Apple Sweet Caramel, Ripe Raspberry & Juicy Berry
Donna Karan Pure DKNY
D.S. & Durga East Mid East, Royal Purpure, Smoked Amber & 1538 Rheims
Ed Hardy Hearts & Daggers Men & Hearts & Daggers Women
Escada Marine Groove
Faith Hill Faith Hill
Flirt! Rock-N-Rebel
Floris Snow Rose and Rose Musquée
Frederic Fekkai Femme Fekkai Sensuelle
Gianfranco Ferre In The Mood For Love
G Nejman Le Professionnel, Le Sportif & Le Seducteur
Grossmith Phul-Nana, Shem-el-Nessim and Hasu-no-Hana
Guerlain Boisé Torride
Guerlain Les Secrets de Sophie
Gwen Stefani Harajuku Lovers Sunshine Cuties
Halle Berry Pure Orchid
Histoires de Parfums 1889 Moulin Rouge
Histoires de Parfums Tuberose Trilogy
Hotel Costes Costes No 2
Humiecki & Graef Clemency
IKKS Private
Ineke Field Notes from Paris
Irié Mythologies Box of Smells
Isabey Fleur Nocturne
Jacques Zolty Lily Beach
Jean Paul Gaultier Classique X
Jennifer Lopez Blue Glow by J Lo
Jill Stuart Night Jewel
Joop! Wolfgang Joop Freigeist
Keiko Mecheri Cuir Cordoba, Datura Blanche, Iris Pourpre and Iris d’Argent
Kenneth Cole Vintage Black
Kim Kardashian Kim Kardashian
Koto Parfums Hello Kitty Woman
Lalique Encre Noire Pour Elle
Lancome Hypnose Senses
Lanvin Jeanne La Rose
La Prairie Life Threads Silver, Gold & Platinum
L’Artisan Parfumeur Al Oudh :: Havana Vanille
La Via del Profumo Mecca Balsam
Leslie Blodgett Perfume Diaries Bare Skin :: Perfume Diaries Santa Barbara
Les Parfums de Rosine Secrets de Rose
Lise Watier Folies Neiges
L’Occitane Labdanum de Séville and Mimosa de L’Estérel
L’Occitane Wild Cherry Tree / Cerisier des Oiseaux
Lolita Lempicka Si Lolita
Lubin Gin Fizz (reissue)
MAC Asphalt Flower
Maison Francis Kurkdjian Aqua Universalis, APOM, Lumiere Noire
Maison Martin Margiela Untitled
Mally Beauty Mally
Mango Lady Rebel
Marc Jacobs Splash Apple, Pomegranate & Biscotti
Mark Ecko Ecko by Mark Ecko
Memo Moon Safari
Memoire Liquide Reserve Encens Liquide, Fleur Liquide, Amour Liquide, Soleil Liquide and Vacances Liquide
Miller Harris Un Petit Rien
Nanette Lepore Nanette by Nanette Lepore
Nelly Apple Bottoms by Nelly
Odin 01 Nomad, 02 Owari and 03 Century
Oilily Ovation
Orlane Les bouquets d’Orlane (Autour de la rose, Autour du muguet, Autour de l’iris, Autour du coquelicot)
Ormonde Jayne Tiare
Pamela Anderson Malibu Day & Malibu Night
Perfumaria Phebo Carnaval, Lichia e Pimenta, Rosa Imperiale
Parfumerie Generale Papyrus de Ciane
Parfums de Nicolaï Jardin Secret
Parfums de Nicolai Patchouli Homme
Parfums Nicolas Danila Aladin’s Gardens
Paul Smith Rose Summer Edition
Penhaligon’s Amaranthine
Perry Ellis Perry Ellis Platinum Label
Peter Andre Unconditional
Porsche Design The Essence Intense
Profumi del Forte Versilia Vintage Boise & Ambra Mediterranea
Profumum Oxiana & Aquae Nobilis
Ralph Lauren Polo Red White & Blue
Robert Piguet Futur
Roxana Illuminated Perfume Chocolate series
Sabon Essence of Pleasure
Salvatore Ferragamo Incanto Bloom
Sasha Varon Soulgasm
Save Fragrance Scent Lab
Scents of Time Night Star
Sean John I am King of the Night :: Unforgivable Night
Serge Lutens Fille en Aiguilles
Serge Lutens L’Eau Serge Lutens
Shantara Shaman
Shiseido Zen Concentrated
Smashbox Heartbreaker
Smell Bent Leisure Cruise collection
Soivohle’ Love Speaks Primeval
Tallulah Jane Tallulah, Gotham & 333
The Beautiful Mind Intelligence & Fantasy
The Body Shop Love Etc :: White Musk Breeze
The Different Company Oriental Lounge
Tocca Bianca
Tom Ford White Musk Collection: Urban Musk, Jasmine Musk, White Suede & Musk Pure
Tova Signature Autumn
Ulrich Lang Nightscape
Vera Wang Glam Princess
Versace Versus
Victoria’s Secret Love Rocks
Victoria’s Secret Pink Peace Love Hope
Victoria’s Secret Velvet Amber Blackberry
Viktor & Rolf Eau Mega
Washington Tremlett Notting Hill Carnival, Hampstead Water & Chelsea Garden
Yardley Heritage Collection Geranium, Hyacinth & Orange Blossom
Upcoming fragrance launches 2010:
Acorelle R de Rose (February)
Amouage Library Collection Opus 1, Opus 2, Opus 3
Anya’s Garden Transport
Avon Eternal Magic (April)
Avon + Fergie new fragrance (August)
Azzaro Chrome Sport (February)
Baby Phat Dare Me
Bebe fragrance for women (Spring)
Bond no. 9 High Line (March)
Bvlgari Blv Eau d’Ete (early 2010)
By Kilian Rose Oud (March)
Calvin Klein CK One Summer 2010 (March)
Calvin Klein Eternity Aqua for men (March)
Carol’s Daughter + Mary J Blige My Life
Chanel Chance Eau Tendre
Danica Patrick for Her (March)
Davidoff Adventure Eau Fraiche (February)
Donna Karan DKNY Woman Summer 2010 (March)
Donna Karan Iris (Spring)
Elizabeth Taylor Violet Eyes (Spring)
Etat Libre d’Orange Archives 69, Part 1 (September)
Eva Longoria Eva by Eva Longoria (April)
Givenchy Dance With Givenchy
Givenchy Eaudemoiselle de Givenchy
Guerlain Aqua Allegoria Flora Nymphea (March)
Guerlain Homme L’Eau
Guerlain Tonka Impériale (Art et Matière line)
Hermès Voyage d’Hermès (March/April)
Humiecki & Graef Bosque (February)
Issey Miyake L’Eau d’Issey Fleur de Bois (March)
John Richmond fragrance for men (Spring)
John Varvatos Rock Volume Two (Fall)
Jovan Satisfaction (February)
Kanye West debut fragrance from Parlux (2010)
Lancome Trésor In Love (March)
Lacoste Essential Sport (March)
Lee Cooper debut fragrance (early 2010)
Le Labo city exclusive San Francisco (Spring)
Paco Rabanne fragrance for women
Parfums d’Orsay new fragrance for women (Fall)
Paul Smith fragrance for women (2010)
Perry Ellis Platinum for Women
Puredistance two new fragrances (2010)
Rihanna debut fragrance from Parlux (Fall)
Salvador Dali Little Kiss Me
Sarah Jessica Parker SJP NYC (February)
Sean John Empress (2010)
Shakira debut scent under Puig
Swarovski debut fragrance (2010)
Tommy Hilfiger Tommy Summer & Tommy Girl Summer 2010 (February)
Van Cleef & Arpels new fragrance for men (September)
Victoria’s Secret Life is Pink Wish Pink, Live Pink & Hope Pink (February)
2011 or Unknown launch date:
Akon Konvict & Aliaune (?)
Bottega Veneta fragrance w/ Coty (Fall 2011)
Castelbajac new fragrance (?)
Cereus 3 for men, 3 for women (?)
Comme des Garcons + Jun Takahashi
Diane von Furstenberg fragrance (?)
Elie Saab debut fragrance with BPI (?)
Ellen Tracy new fragrance for women (Spring 2011)
Izod scent for women (?)
Jimmy Choo debut fragrance with Inter Parfums (March 2011)
L’Artisan Parfumeur fragrance for Scent Bar (?)
Lorenzo Villoresi Mare Nostrum (?)
Monique Lhuillier debut scent (?)
New York & Company new fragrance (?)
Phat Farm (Russell Simmons) Atman Green (?)
Ralph Rucci by Ralph Rucci (?)
Valentino debut fragrance with Puig (early 2011)
Zac Posen debut fragrance (?)
