When you’re a novice, you presume that every ingredient comes from a flower or a field, but some are now bio-mimicry. My reaction to that type of thing is, “Oh, my God, it’s terrible. It’s the devil. What is that? Synthetic?”
But when you consider water sourcing or shipping halfway across the world, there are a million arguments for and against a real rose and a bio-mimicked rose being better for the planet. So you try to make the more mindful decision.
— From Stella McCartney on scents, responsibility and the relaunch of her Peony fragrance at the Los Angeles Times.