Sarah Jessica Parker will launch Stash SJP, a new "fragrance for the human being", this weekend. The "concept and idea" for Stash SJP predates that of Lovely, the star's first fragrance, which launched in 2005 under arrangements with Coty. The Sarah Jessica Parker license is currently held by The Lovely Distribution Co.
[Sarah Jessica Parker] said the words that came to mind when creating Stash were body odor, church and leather. It’s inspired by a handful of men’s fragrances Parker would wear, often rife with vetivers and frankincense, also known as olibanum and one of the base notes of Stash.
The notes feature grapefruit zest, black pepper, sage, Atlas cedar, patchouli, ginger lily, pistachio, olibanum, massoia wood, vetiver and musk.
Sarah Jessica Parker Stash SJP Eau de Parfum will be exclusive to Ulta, and will be available in 30, 50 and 100 ml and in a rollerball.
Update ~ Per Sarah Jessica Parker, "I thought of the name Stash, because the fragrance came to resemble a precious stone – something you have to stash away because it's so valuable." Stash is an aromatic woody fragrance, and was developed by the same team of perfumers that worked on Lovely, Clement Gavarry and Laurent Le Guernec. (via cosmeticsbusiness)