Because... I sometimes feel very lonely the way I do things. And because I feel that my kind is dying out. I am almost 100% vertically integrated, which means I produce, I pack, I ship, I send emails, I communicate, I pay the bills. Another reason why I sometimes feel like a fossil: the way I compose. When I follow some 'industry insider' talk that trickles down to Facebook, and I learn about the frightening details of some perfumes being created with a pressure on price that makes it virtually impossible to create something outstanding, I often find myself baffled. [...] Finally, let me say this straight: I admire deeply - very deeply - every perfumer who manages to emerge from a '$75 per kilo' brief and create something nice-smelling. I am very privileged.