So wholly ghastly to the nose

Taylor's fragrances were carefully conceived and always good enough to stand on their own two feet, with or without her endorsement. The same has applied to some of Jennifer Lopez's better perfumes, which continue to sell in larger quantities than most of the more contemporary celebrity brands. In other words, Taylor and Lopez didn't need to be selling cinema tickets to make women want to wear their scents. Kylie's Darling and Madonna's Truth or Dare wouldn't have been so reliant on the singers' chart successes had they not been so wholly ghastly to the nose.

— The Guardian answers the question Are celebrity perfumes finally starting to fade away? with a no, following the news that Elizabeth Arden blames their falling 2013 sales on the poor performance of scents from Britney Spears, Justin Bieber and Taylor Swift. 

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6 Comments

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  1. mals86 says:

    “Wholly ghastly” is so often appropriate to describe celebrity fragrances. Liz’ are nice in general (even if I hate Passion with a, well, passion), and there are a few other ones that aren’t terrible, but this statement is not exactly news to those of us with working noses.

    • Robin says:

      Ha, true, but I think it’s also true that Elizabeth Arden needs to “refresh” its stable of celebrities. The number of articles saying celebrity perfumes are “over” (more this week than usual because of the Arden financial report) is comical to me, mostly because I’ve been seeing those headlines since I started this blog.

  2. shabbus says:

    I love Truth or Dare, it’s one of my go to fragrances. I guess ghastly is in the nose of the be-sniffer.

    • Robin says:

      I thought it was pretty good too…not as good as the scents that inspired it (Fracas & whatnot) but pretty good.

  3. Omega says:

    T or D wasn’t bad…but the bottle was..perhaps ppl don’t want a coffin on their counter..understandable. If the bottle was different..I bet it would have sold more. I do hope celeb scents are fading some..it’s been overkill..perhaps ppl are burnt out. About time.

    • Robin says:

      I’m really not sure what would have made T&D sell…not sure it was a good fit w/ her fans, or if her fans were even of the right age to want a celebrity perfume.

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