French niche line Héloïse de V launched earlier this year with three fragrances "rooted in the heart of the Uzès region": Déjeuner sous le figuier, À l’heure de la cueillette and Au bord de la rivière.
Déjeuner sous le figuier ~ "The burning summer sun in the South is there, a warm comforting heat. Guests are gathered around the table, drawn up under a fig tree. The tree, a Mediterranean treasure, provides the necessary shade for an enjoyable lunch. Its large luscious leaves emanate deep green notes, tinged with the sugary fragrance of it’s [sic] ripened fruit. Time stands still ; we take advantage of this happy moment, sharing and exchanging, a moment which, long after, will leave an unforgettable imprint on our minds, the memory of a rare stolen moment." A green fruity wood scent with lemon, lavender, fig leaves, almond, cedar and cypress.
À l’heure de la cueillette ~ "Dawn is just breaking. It’s the time when dew has been delicately sprinkled on the vegetation, adorning grasses, leaves and flowers with precious diamond mist. Garrigue and meadows hold the benefits of this daily bath for the early morning walkers. Flowers and herbs are hand picked to make up a Provencal pastoral bouquet, a unique aroma. A tribute to the flower pickers of yester-year, so precise and rapid with their finger tips in pinching off the rose petals which they drop into their aprons, before emptying them into large baskets. It is the incomparable fragrance of fresh flowers, newly picked." A powdery floral with rose, magnolia, peony, violet, cypress, cedar and musk.
Au bord de la rivière ~ "In the distance, the sound of splashing water can be heard. We leave the Garrigue and advance through the shaded undergrowth. Whiffs of water mint, of peppered lavender, of lemon are released. Through the trees, the river bank comes into sight. As our feet approach and touch the water’s vibrating and reflective surface, we feel that it is fresh, almost cold. In we go. The water opens a path, encircling and moving forward incessantly." An aromatic citrus floral with mint, bergamot, lavender, rose water, rose water, orange blossom, jasmine, white musk and cypress.
Héloïse de V Déjeuner sous le figuier, À l’heure de la cueillette and Au bord de la rivière are available in 15, 50 and 100 ml Eau de Toilette.