Heloise de V ~ new niche line

Héloïse de V Déjeuner sous le figuier, À l’heure de la cueillette and Au bord de la rivière

French niche line Héloïse de V launched earlier this year with three fragrances "rooted in the heart of the Uzès region": Déjeuner sous le figuier, À l’heure de la cueillette and Au bord de la rivière.

Déjeuner sous le figuier ~ "The burning summer sun in the South is there, a warm comforting heat. Guests are gathered around the table, drawn up under a fig tree. The tree, a Mediterranean treasure, provides the necessary shade for an enjoyable lunch. Its large luscious leaves emanate deep green notes, tinged with the sugary fragrance of it’s [sic] ripened fruit. Time stands still ; we take advantage of this happy moment, sharing and exchanging, a moment which, long after, will leave an unforgettable imprint on our minds, the memory of a rare stolen moment." A green fruity wood scent with lemon, lavender, fig leaves, almond, cedar and cypress.

À l’heure de la cueillette ~ "Dawn is just breaking. It’s the time when dew has been delicately sprinkled on the vegetation, adorning grasses, leaves and flowers with precious diamond mist. Garrigue and meadows hold the benefits of this daily bath for the early morning walkers. Flowers and herbs are hand picked to make up a Provencal pastoral bouquet, a unique aroma. A tribute to the flower pickers of yester-year, so precise and rapid with their finger tips in pinching off the rose petals which they drop into their aprons, before emptying them into large baskets. It is the incomparable fragrance of fresh flowers, newly picked." A powdery floral with rose, magnolia, peony, violet, cypress, cedar and musk.

Au bord de la rivière ~ "In the distance, the sound of splashing water can be heard. We leave the Garrigue and advance through the shaded undergrowth. Whiffs of water mint, of peppered lavender, of lemon are released. Through the trees, the river bank comes into sight. As our feet approach and touch the water’s vibrating and reflective surface, we feel that it is fresh, almost cold. In we go. The water opens a path, encircling and moving forward incessantly." An aromatic citrus floral with mint, bergamot, lavender, rose water, rose water, orange blossom, jasmine, white musk and cypress.

Héloïse de V Déjeuner sous le figuier, À l’heure de la cueillette and Au bord de la rivière are available in 15, 50 and 100 ml Eau de Toilette.

(quotes via heloisedev, additional information via labeautedelam)

Shop for perfume

Parfums Raffy


Leave a comment, or read more about commenting at Now Smell This. Here's a handy emoticon chart.

  1. scentfromabove says:

    The Dejeuner sous le figuier sounds awesome! I have been looking for a nice “fig-like” fragrance. If anyone has any suggestions of some good ones, please let me know. :)

    • Robin says:

      Which have you tried so far?

      • scentfromabove says:

        I have only used brown sugar and fig by BBW. I love the smell. It was one of their discontinued items.

        • Robin says:

          Then Diptyque Philosykos, Acqua di Parma Blu Mediterraneo Fico di Amalfi, L’Artisan Premier Figuier.

          • scentfromabove says:


    • kindcrow says:

      I don’t have any fig recommendations, but you could try this: http://www.nstperfume.com/tag/fig/. There are only 14, so you won’t have to scroll through much. If you go to the very end/beginning, you will see that NST had a fig-fest in February 2005.

  2. Dilana says:

    Something tells me a Men’s companion line called Abelard would not attract too many buyers.
    (Joke for medieval history scholars)

    • Robin says:


    • Jillie says:

      I’m not a medieval scholar, but I do think that is really funny!!

  3. annemarie says:

    ‘… warm comforting heat’. So the heat is warm? Goodness.

    Oh, and the river water is ‘almost cold’. Imagine, cold water in the river.

    Sorry Heloise, but this copy is tosh. Get Abelard on the phone. Maybe he’s recovered enough to help.

  4. des esseintes says:

    Love the colours of the juice. They don’t look too juvenile when the bottles are so strict.
    They all sound so light though. I’d smell them on paper if I see thrm though.
    And applauds for releasing 15 ml. bottles. My life would be much easier if everyone did that.

Leave a reply