O’Driu ~ new niche line

Odriu Haiku

O'Driù, the Italian niche line of Angelo Orazio Pregoni, has launched in the United States. Luckyscent is carrying six fragrances that were introduced between 2012 and 2013. All of the fragrances are limited edition.

Linfedele Haiku (2012, shown) ~ "From start to finish, Linfedele Haiku is a beautifully blended scent with seamless layers that draw you back closer, again and again, to unravel its complex mysteries. Bold and completely original, it transports you from temples of incense, to pine forests and the great outdoors, then to an elegant world all of its own." With castoreum, incense, broad bean, geranium, black pepper, pine needles, grapefruit, vanilla, cardamom, angelica, myrrh, patchouli, coffee, yerba mate and barley. 50 ml Eau de Parfum, $255.

Ladamo (2012) ~ "Ladamo is an intoxicating, bold fragrance that seeks to bottle Mother Nature, but with a twist. Earthy, smoky, spicy, and herbal, it takes you to the heart of the forest floor where dark tobacco grows amidst the greenness of herbal fenugreek, pungent galbanum, and rooty vetiver." With earth, roots, wind, magnolia, ginger, licorice, sandalwood, tobacco, the hug of a woman, mimosa, juniper, lichens and a bath in the water. 50 ml Eau de Parfum, $255.

Leva (2012) ~ "Take a trip to India and the Middle East with Leva, an extremely original fragrance which puts a modern twist on ancient ingredients. According to the Bible, Mary used fragrant spikenard or jatamansi oil to anoint Jesus’ feet. O’Driu creatively combines its woody, earthy aroma with Indian turmeric, which has been nicknamed “the Golden Spice” and whose usage dates back over 4, 000 to Vedic India." With grapefruit, jasmine, black pepper, under the sun, curcuma, vanilla, jatamansi, the nightmare that reveals the pleasure, lemongrass, benjamin, broad bean and a smell in the wood. 50 ml Eau de Parfum, $255.

Supercilium (2012) ~ "Supercilium is a study of vetiver in all its facets, amplified by O’Driu’s signature opening of aromatic, green herbs with spices. At first, the vetiver is woody, peppery, slightly minty, and aromatic, but it slowly turns earthier and darker." 50 ml Eau de Parfum, $380.

Eva Kant (2013) ~ "Eva Kant is one of the most unusual, intriguing, and original fragrances we’ve experienced in a while, with a strange beauty that bring you back again and again to unravel its complex mysteries. It is an ever-shifting kaleidoscope of herbal, floral, citric, spicy, and green elements." With grapefruit, lavender, woods, myrrh, sandalwood, ginger, magnolia, ylang ylang, chamomile, cardamom, vanilla and benzoin. 50 ml Eau de Parfum, $210.

Peety (2013) ~ "An animalic beauty all wrapped up in ambered gold, Peety is an ultra-rich, concentrated eau de parfum that feels more like an extrait de parfum. Layers of lemony honey are poured over a multi-faceted, rich tobacco that smells like sweet pipe tobacco, as well as the dry leaves left to cure in the sun. [...] O'Driu suggests that you personalize your fragrance with your own animalic touch. The 50 ml bottle has been intentionally filled to 49 ml, leaving space for 10 drops of your own “juice” to create a rounder, richer scent." With tobacco, jasmine, rose, sandalwood, tonka bean and pink pepper. 50 ml Eau de Parfum, $210.

(via luckyscent, additional information via odriu.eu)

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  1. scentfromabove says:

    Yikes! Well, these sound fantastic, but not sure if it is worth that price. I like LuckyScent so I will probably get some samples of this. Eva Kant sounds promising.

    • Robin says:

      They’re pretty spendy…

      • ringthing says:

        It does seem as if all the new niche lines debut at hair raising prices these days. We need something along the Smellbent line.

  2. plume says:

    I love this line but doubt it will appeal to the average NST reader.

    • Marjorie Rose says:

      Why not?

      • plume says:

        I rarely see innovative or challenging brands talked about here. Seems mostly geared toward the tame/user-friendly niche brands. Not disrespecting nst or its readers for that, obviously I still read this blog, just my take on things.

        • Marjorie Rose says:

          My sense is that folks want stuff that’s more creative, but it seems hard to come by.

          Can you give some other examples of brands you consider more innovative that maybe I haven’t heard discussed here regularly?

    • Robin says:

      They’re too expensive for the average person anywhere, so just as well. Great packaging though.

      • plume says:

        Not priced too differently than the 50ml price for Tom Ford Private Blends or newer Amouage 50mls, which are arguably two of the most popular niche lines around these days.

  3. moochebo says:

    I’m sorry – but they lost me at “hug of a woman” – come on!

    • kindcrow says:

      I laughed out loud at that one. It’s especially meaningless to perfumistas!

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