Harrods Salon de Parfums

Harrods Salon de Parfums

UK department store Harrods will open a Salon de Parfums — a new "retail concept for perfume connoisseurs" — in September. 

The 5,000+ square-foot retail space will be on the 6th floor, and will feature a selection of fragrances including Thomas Kosmala and the Velvet Collection from Dolce & Gabbana.

In addition, eleven brands will have separate boutiques (Bond No. 9, By Kilian, Chanel, Clive Christian, Creed, Dior, Guerlain, Henry Jacques, Roja Dove, Tom Ford and Xerjoff) and bespoke and personalization services will be on offer.

(quote via diarydirectory, additional information via wwd)

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29 Comments

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  1. nebbe says:

    Where do I sign up?

  2. nebbe says:

    This is going on my bucket list.

    • Robin says:

      It looks so much like the renovations at Guerlain…this must be the new look of expensive perfume.

      • nebbe says:

        I plan to walk in with a hat made of money and two personal assistants. A monkey may or may not complete my ensemble.

        No reason other than it sounds fabulous.

  3. juicejones says:

    NST road trip?

    • Robin says:

      That would be great fun! But otherwise, have to say this kind of perfumery, focusing on the high end clientele, isn’t really appealing to me. I’d rather smell the same scents somewhere else.

      • juicejones says:

        Not for the American market. Most perfume lovers I know look like theatre goers or a book club. I would like to see it though.
        Our Lady would be a more fun and realistic venue. Fun to think about. .

        • Marjorie Rose says:

          And you can count on (Sister?) Tracy being friendly without being pushy! :)

          • juicejones says:

            It has been so long since I was there. I only ever spoke to Chris. I need to go again. ..and soon!

  4. Dilana says:

    Is this going to replace the Rojas alcove in the salon at Harrods. (The one which requires elaborate instructions only published on perfume blogs, to locate?).

  5. eaudemale says:

    Oh thank God they’re moving the perfume court to this section, it’s really a mess and not that high end where the “niche” fragrances are now in Harrods.

    • Robin says:

      Not sure they’re moving anything, but perhaps…

  6. galbanumgal says:

    Does it bug anyone else that the bottles are showcased in those brightly lit alcoves? And not just this setting, but in general…

    • Robin says:

      Yes, but true nearly everywhere! Hottest in Sephora though.

  7. Merlin says:

    That place looks so pristine I would be afraid of breathing in it. Are you supposed to take off your shoes when entering? Perhaps you are meant to slip on the snake-skin Laboutins you just bought on another floor!

    • Robin says:

      I think you are meant to spend so much money that they don’t care what you do…

    • kindcrow says:

      You just need to go with your brave ‘fume friend, Johanob (sorry about the spelling?) :-)

      • johanob says:

        Yes,NOW that’s a grrrreat suggestion!!How about it M?Harrods here we come!(In our shiny new Docs…:-)))Kindcrow you’re invited too!I love the idea of an International NST roadtrip…LET’s do it!!

      • Merlin says:

        Both of you, absolutely! And we all deliberately spray ourselves wet with the costliest fumes, and then promise to think about buying one next year ;-)

        Johanob, I reckon we need to get the docs really dusty and beaten in first, he he!

  8. des esseintes says:

    I would be too intimidated to go in there. I did go into a Bottega Veneta shop to smell their perfume (only place they sell it in Stockholm) and that was awkward enough for me.
    I want the location where I buy my perfume to feel more approachable.

    • annemarie says:

      Yes, me too. I tend to feel a bit small on the rare occasions i get to go to a Chanel or Hermes boutique, to smell the perfume. It would quite obvious to the staff that I’m only interested in the cheapest wares in the shop. At least in a perfume boutique, even a high-end one, everyone is there for the same thing.

      • hajusuuri says:

        I revel in walking into Chanel with my huge backpack and sneaker-clad feet and asking to smell ALL the les Exclusifs and repeat sprays for the 4 I’m thinking about and then walking away empty-handed. mwahahahaha

        The Bottega SAs are actually quite pleasant in a fake-smile sort of way. Hermes SAs can be very aloof but they are generous.

        • annemarie says:

          Good on you!

        • solanace says:

          I’d never go inside a designer boutique before, but perfume people taught me not to fear an evil eye as I rub my wrists. Never bought a lipstick at the Chanel boutique here, because taxes are too high, but I’m always there catching a sniff or four. SAs already know me and look really exasperated, which only prompts me to try their entire makeup range, as well. At Bottega Veneta they are nicer here too, albeit in a condescending way. (Better training?) BTW, I like their purses way better than those chez Chanel, which are too showy.

  9. farouche says:

    It looks like a mausoleum :-(

  10. nathanthomas50 says:

    The current perfume hall is like the 3rd circle of hell – especially at sale time when they operate a one in one out policy as it gets SO crowded. I guess they want high spenders to be spared the jostling so they can spend in peace, but the ground floor perfume hall makes big £££ & most tourists wont trek up to the 6th floor, so i cant image these brands will be moving – this will be additional space. Currently the 6th floor of Harrods doesnt contain any retail space so they seem to be expanding the shop floor upwards & moving stockrooms/staff areas to accomodate this & maybe some other retail concepts.

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