[Michael] Edwards’ data indicates that the niche category grew from 128 launches in 2003 to 395 in 2013. After a recent trip through the floors of Barneys and Bergdorf’s, I believe that we will see many more niche launches in 2014. However, one must ask at some point in the near future, will niche remain niche, or will this category also become saturated?
— Raise your hand if you think niche is already saturated? Read more at Rethinking Fragrance: Part I at GCI Magazine.