Powdery, ‘green’ and smelling of parma violets, it launched back in the mid Seventies and when people get a whiff of it they either totally love it or absolutely loathe it, and that’s great because at least it elicits a reaction: which is more than can be said for the slew of new men’s fragrances currently gracing the shelves of your local department store. So dull are today’s creations that the fragrance du jour may as well be called Ubiquity Pour Homme – a concoction that is everywhere, smells like everything else and is characterised by a top note of predictability, a heart note of safety and a base note of utter blandness.
— Lee Kynaston compares his signature fragrance, Geoffrey Beene Grey Flannel, to its modern counterpart. Read more at Why are there no great men's fragrances any more? at the Telegraph.