(Frito-Lay) Cheeteau ~ new fragrance

(Frito Lay) Cheeteau

Launching on April 1st (you have been warned), Cheeteau, the debut fragrance from Frito-Lay's Chester Cheetah.

This spring, international socialite, media personality and Cheetos brand spokes-cheetah Chester Cheetah, triumphantly enters the perfume category with the introduction of Cheeteau, a prestige fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold enough to excite and delight. Cheeteau will be available beginning April 1 for a limited time.

Global icon Chester Cheetah unveils Cheeteau – a cheesy new fragrance reminiscent of the popular Cheetos snack, available for a limited time beginning April 1. Fans can find out how to get their paws on a bottle by visiting www.Cheeteau.com Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah, official spokes-cheetah of the Cheetos brand. "So this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."

To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. The campaign leverages Chester's presence as an iconic pop culture personality to spread the word of the fragrance. For more details on Cheeteau, follow @ChesterCheetah on Twitter, or visit www.cheeteau.com.

(via prnewswire)

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  1. melissa says:

    If this costs less than $10 I will buy it.

    • Robin says:

      If it costs less than $10 AND I see it at the supermarket, I will buy it too. Clearly it’s a joke, but hope they have really produced the product.

  2. pigoletto says:

    Have to admit, rather cute though. Dare I say better executed than some real perfume copy…

  3. Aparatchick says:

    “Cheeteau will be available beginning April 1 for a limited time.”

    A time limited to April Fool’s Day? Hmmmmm

    • Robin says:

      Could well be. Way funnier if the scent exists though.

      • Aparatchick says:

        Agreed! And after all, the Burger King scent turned out to be real, so you never know.

  4. happy888cat says:

    I want it!!!!! Hahahaha Talk about guilty pleasures.
    I read about Pizza Hut’s fragrance a while back. Just wished it wasn’t that limited and hard to get.
    I am hoping for a Mc.D or Kentucky scent.

  5. Tara says:

    Sounds like an April Fools joke to me!

  6. ringthing says:

    This is clever :-) Now that the Honey Nut Cheerios bee has gone gangsta, a honey nut perfume seems like a natural next step! Love Chester’s reference to the inevitable orange fingers of Cheetos.


    • melissa says:

      Honey Nut Cheerios perfume I would buy and wear and love and not even kid about.

    • Omega says:

      I can’t believe I just watched that..lol.

  7. Laurels says:

    This is the second new fragrance launch this week that I’m pretty sure is really a Prix Eau Faux entry.

  8. VanMorrisonFan says:

    I see a real potential for layering here…a few years back there was a donut fragrance fronted by Homer Simpson. These two fragrances combined would make for some intriguing notes.

    • Omega says:

      I would wear a donut scent..powdered sugar blueberry..but they would never get it right lol..no matter what they did..it would probably end up just smelling like that darned Midnight Fantasy by Britty S.

  9. Jada in GA says:

    Can’t say I’ll buy this…but it sounds worlds better than the Black Vines licorice scent! LOL :)

  10. Omega says:

    I just gotta say I am hungry now..for junk food and Cheetos. I love that snack. I am still bummed they disco’d the Puff Balls, member those? Yep, me and Rainman understood each other somewhat when it comes to Cheetos Puff Balls. I have totally dated myself but who cares, love that snack! The hot fire ones leave me wanting something else..even though my mouth is burning too much to eat anything else after, lol.

  11. hajusuuri says:

    I wonder if the juice will spray clear and turn orange?

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