In the U.S., P&G [Procter & Gamble] is the No. 5 player with nearly $600 million in sales and 10 percent of the market. But industry data show P&G is not that far behind fragrance leaders: The company’s market share is less than 1 percentage point behind No. 3 Elizabeth Arden and No. 4 Estee Lauder. No. 1 L’Oreal holds less than 17 percent of U.S. fragrance sales with $975 million, according to industry tracker Euromonitor. Coty is No. 2 with $740 million in sales, or almost 13 percent of the market.
— So, in order, that's L'Oreal, Coty, Elizabeth Arden, Estee Lauder, P&G. Read more at P&G smells success in high-end fragrances at Cincinnati.com. P&G is responsible for the new Dolce by Dolce & Gabbana; other brands in their stable include Gucci and Hugo Boss. Hat tip to Tiara!