The top 5 fragrance players in the US

In the U.S., P&G [Procter & Gamble] is the No. 5 player with nearly $600 million in sales and 10 percent of the market. But industry data show P&G is not that far behind fragrance leaders: The company’s market share is less than 1 percentage point behind No. 3 Elizabeth Arden and No. 4 Estee Lauder. No. 1 L’Oreal holds less than 17 percent of U.S. fragrance sales with $975 million, according to industry tracker Euromonitor. Coty is No. 2 with $740 million in sales, or almost 13 percent of the market.

— So, in order, that's L'Oreal, Coty, Elizabeth Arden, Estee Lauder, P&G. Read more at P&G smells success in high-end fragrances at Cincinnati.com. P&G is responsible for the new Dolce by Dolce & Gabbana; other brands in their stable include Gucci and Hugo Boss. Hat tip to Tiara!

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4 Comments

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  1. Aparatchick says:

    From the article: “It’s not cheap: $90 for 1.6 ounces, $112 for 2.5 ounces.”

    Oh dear, 8 years after having fallen down the rabbit hole, I fear my scale of “expensive vs. cheap” may be out of whack.

    • Robin says:

      Ha, right! But does seem to me that mainstream prestige prices are creeping up quite a bit lately.

      • johanob says:

        Adding to that,current import taxes on international “luxury” goods,plus the dismal exchange rate of our local currency to the $,this OCD perfume habit is NOT CHEAP!Even “cheapie” brands are expensive over here at the moment!Sigh…

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