A study published in the Journal of Consumer Research (PDF) found that subjects presented with a picture of chocolate cake salivated equally when either actually handed something with chocolate cake smell, or encouraged to imagine the chocolate cake smell.

The researchers liken the effect to that of a visualization exercise, and call it “smellization.” (Yes, really.)

As the scientists found, the smellization effect cannot exist in a vacuum; it needs visual triggers. Like, say, a photo of delicious chocolate cake...

— Read more at Imagining The Smell Of Cake Will Actually Make You Buy More Cake, Researchers Find at Consumerist.

Note: image is Cupcakes from The Cupcake Dreamery [cropped] by bgolub at flickr; some rights reserved

Shop for perfume

Parfums Raffy


Leave a comment, or read more about commenting at Now Smell This. Here's a handy emoticon chart.

  1. songeuse says:

    Interesting… there was just a post related to this on Bois de Jasmin, not on this particular study but on the concept of remembering or imagining scents in the “mind’s nose,” as she put it.

Leave a reply