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  1. TheSnailsPajamas says:

    How delightfully ironic considering any Axe scent is more likely to start one.

  2. nozknoz says:

    Great ad!

    • Robin says:

      I can’t make up my mind if it’s great or not. But it’s definitely not Axes’s usual!

      As I understand it, they’re going to use a 30 second spot with more voiceover during the superbowl, will be interested to see that version.

  3. VanMorrisonFan says:

    I like the ad. If they can make such a great ad, why can’t they make better products? I love the smell of grapefruit. Why can’t they make a line of products with a subtle smell of grapefruit? Great for waking up in the morning…and non-offensive to people standing nearby…

    • Robin says:

      We’ll have to hope Axe Peace is more, well, peaceful?

    • TheSnailsPajamas says:

      I’ll own up. I once used Lynx (Axe in the UK) Aztec (now dc) shower gel for a while (and I’m female) and loved it. It was a cinnamon woods scent on me, and smelled pretty good! Shameful disclosure over.

  4. Omega says:

    Oh, I really liked that one:D.

  5. D.D. says:

    ….A three-spritz method I’ll have to remember!

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