Like nighttime and strawberry jam

We wanted to keep this jasmine because it has a particular smell. What is special about this jasmine is that it has a slight green tea smell and a sweetness -- a molecule that is also found in strawberries.

It doesn't smell like flowers in fact, rather a sensual potion. Like nighttime and strawberry jam.

— Perfumer Christopher Sheldrake on the jasmine grown for Chanel by the Mul family in Grasse. Read more at In Essence, at Ireland's Independent.

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  1. kindcrow says:

    Once, I picked some gardenias from my front yard, placed them in a jar, covered them in jojoba oil, and left the jar in a sunny window for a few days. The resultant concoction had a faint whiff of strawberries. I would like to try this again with that ornamental star jasmine that is everywhere.

    • Robin says:


    • kindcrow says:

      I should add that the fresh gardenias did not smell like strawberries and the infused oil did not smell like gardenias. It was sweet, a little green, and with strawberry overtones. I mixed it with some unscented lotion and used it as hand moisturizer.

      • annemarie says:

        The gardenia I grow in a pot, when it condescends to flower for me, smells fruity and sweet. Not strawberry exactly but not a million miles from it.

  2. Jonette says:

    I’ll bet anything this was the kind of jasmine used in the original Diorama edt which I wore back around 1963. It always reminded me of strawberries. Last year, I bought a tiny decant of the vintage perfume and also one of the edt, but neither smelled the way I recalled. I dream of that scent and hope someday to find it again. This gives me hope, even though this jasmine is grown for Chanel.

    • Robin says:

      Presumably, way back when, most floral notes of this kind came from Grasse. I don’t even care where Dior gets their jasmine, I just wish they’d find a find a way to de-IFRA their classics.

  3. nozknoz says:

    I these observations by Sheldrake were interesting:

    “We are in an era that is very ecology-based and also in an era of a lot of insecurity, so we want something that smells reassuring. The great fragrances are always created in hinge periods, when things are changing, when creativity shakes things up.”

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