Lulah is a new "fashion-fragrance brand" from Thymes. It's aimed at a younger female shopper than the original Thymes line, and it offers "a fresh, flirty, fun assortment of strikingly luxe aromatics and skin-enhancing ingredients." The Lulah line includes body wash, body lotion, body mist and hand cream, all available in four scents: Peony, Magnolia Fig, Vanilla Orchid, Citron, and Tamarind Ginger.
I've sniffed all five scents and I've sampled Peony and Tamarind Ginger in the Body Lotion and Body Mist, and I can see how Thymes has tweaked its approach to fragranced body products for young women in their teens and early twenties. Overall, these scents seem brighter and often sweeter than some of my "regular" Thymes favorites (like Filigree or Moonflower or Azur), but they're nicely done, and their various "personalities" are presented in a lively way on the Lulah website.
Peony (shown at top) is the "pretty" one of the group: "She's smart, sensual, sensational." She, or it, has notes of hyacinth, white magnolia, angelica seed, iris, woods and musk. In the Body Spray, Peony has plenty of fresh pink floral notes and sheer musk, like a little cousin to Estée Lauder Pleasures. It's just a little too laundry-clean for my present tastes, but my sixteen-year-old self would have loved it. In the Body Lotion, Lulah's Peony seems more like a spring bouquet, and I can detect the other floral notes. I'm assuming that these products are designed for layering, since the individual formulas aren't very strongly scented on their own.
Tamarind Ginger (shown just above), the hippie of the Lulah sisterhood, is described as "meditative." This blend is "a refreshing wake-up call" with notes of ginger, lime, tamarind, cucumber and ambrette seed. I like Tamarind Ginger a lot, and I can imagine myself using this product family regularly in summer and fall. Its composition is transparent but warm, with some tart citrus complementing the fizzy ginger. There really is a sour-green tamarind note and something like sheer sandalwood in the base. (I don't notice any cucumber, which is a relief, quite honestly; cucumber is one of my least favorite notes in perfumery.)
Tamarind Ginger is an easygoing, almost natural-smelling scent, and despite Lulah's "girly" emphasis, the Tamarind Ginger Body Mist really could be worn by young men as well as young women. Once again, neither Tamarind Ginger product that I tried had a particularly strong or long-lasting fragrance, but this lightness makes sense for younger customers and for layering. This collection offers a more upscale, stylish alternative to Bath & Body Works; I can imagine giving Lulah sets as gifts to nieces and younger sisters-in-law, and I can imagine them enjoying the products. (I can also imagine buying some Tamarind Ginger Body Wash and Body Lotion for myself.)
Lulah Body Lotion ($13.25) and Body Mist ($11) in Peony, Tamarind Ginger, and other scents are available through the Lulah website and other locations listed on the website.