Model Crystal Renn for the new Reem Acra fragrance.
Filed in topic: perfume in the news
Tags: reem acra, video
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I am loving this ad (save perhaps from the overuse of that “flash” effect, sheesh) looks quite classy compared to the current crop of ads shot on a green screen that afterwards look like a videogame.
Yes Gucci Guilty, I am looking at you!
I mean this girl looks fine, she may be young but not teenage-y and, at least to me, can convey the come-hither look many fragrance ads want their models to project, but usually end up with people that look like they ate a really bad meal at a roadside dinner. Not so easy to do “sexy” after all.
You know, on the one hand, I agree, but on the other, not sure this is memorable — Gucci Guilty, although it annoys me, beats it on that score. And memorable, I’m guessing, is more important than being classy when it comes to actually selling the fragrance?
yes, memorable trumps classy on ads. But even though selling is the ultimate goal, maybe they are going for a different demographic.
on distribution: I dont know if it will ever come by these shores… but you never know! Ellie Saab and Jimmy Choo’s frags were here in less than 6 months after their US launch. Sometimes making a deal with the big corps pays off it seems.
And for the record, I find those two very giftable for the average non-perfumista female.
Oh, definitely a different demographic! But you can do “high end” memorable, right? This one actually reminded me of the Elie Saab advertising, which I also thought was more about the dress than the perfume. Won’t keep anyone from buying, but not sure it helps all that much.
Gucci Guilty ads are probably a deterrent for some people (I hated them), but for others, a definite draw.
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